In a recent LinkedIn post, Alicia Teltz shares key takeaways from a podcast featuring LinkedIn’s CMO, Jessica Jensen. Teltz distills Jensen’s insights on the platform’s ever-evolving algorithm, the role of video content, and the power of strategic commenting, offering her own analysis and practical advice to her audience.
According to Teltz, Jensen emphasizes the dynamic nature of LinkedIn’s algorithm, describing it as a ‘living, breathing organism’. Jensen highlights that the platform constantly adjusts its algorithm based on a multitude of factors.
“The algorithm and the LinkedIn feed is a living breathing organism. […] We are constantly adjusting the algorithm based on trends, behavior, topics, people’s connections. […] It changes all the time.”
Teltz interprets this as a call for acceptance of the inherent ‘chaos’ of the algorithm, suggesting that even LinkedIn may not fully understand why a particular post might underperform on any given day. She posits that the complexity means results can vary significantly even for similar content posted at different times, due to the shifting dynamics within the feed.
The Algorithm: Embracing the Unpredictable
Alicia Teltz frames the LinkedIn algorithm as a force that users must learn to navigate rather than control. She echoes Jensen’s sentiment about the algorithm’s constant state of flux.
“The algorithm is extremely complex and there are many different factors. So you can post 1 thing about 1 topic at 1 time and get a very different response at another time because people are commenting and sharing and the dynamics of the feed are changing at all times.”
Teltz’s advice to her readers is to accept this unpredictability. She implies that focusing too heavily on predicting algorithmic success is a losing battle, and instead, users should focus on creating engaging content and interacting strategically on the platform.
The Push for Video Content
Jensen, as relayed by Teltz, advocates for short-form video as a primary content format on LinkedIn. The advice includes making videos ‘snappy’ and ‘insightful’, infused with personality, and crucially, utilizing captions and visual hooks.
“Do it [posting content] in short form video. Don’t overthink it. Make it snappy, make it insightful, and from your personality, post it with captions, […] Share your insights, learnings, advice, primarily in short-form video. Use captions, use visual hooks in your video content.”
Teltz expresses a more nuanced view on this recommendation, noting that LinkedIn’s continuous push for video content is a significant trend. While acknowledging its potential, she hints at a deeper discussion on the topic, referencing a more extensive piece she has written elsewhere.
The ‘Secret Sauce’: Strategic Commenting
Perhaps the most emphasized point in Teltz’s summary is Jensen’s perspective on engagement, particularly commenting. Jensen describes active engagement with one’s own posts and thoughtful comments on others’ content as the ‘secret sauce’ for driving reach and visibility.
“Engage with the comments. This is probably the secret sauce that you’ve figured out. Most people post something and then sit there and watch what happens. The true Jedi engage with the comments. That drives massive reach and engagement. And they are commenting on the posts of other people that they admire and they follow. And that networking effect is magical. […] if you make an intelligent enough comment or a funny comment on someone else’s post, it can blow up.”
Teltz strongly reiterates Jensen’s point about engaging with one’s own posts, detailing a strategy that includes sparking discussion with a Call to Action (CTA), leaving initial comments to set the tone, tagging relevant individuals, and responding to every comment received. She also shares a compelling anecdote about a member of her community achieving 180,000 impressions from a single comment, leading to significant profile view increases and boosted performance on subsequent posts.
For those with limited time, Teltz adopts Jensen’s implied strategy: ‘Post less. Comment more.’ She concludes by stating her intention to double down on video and commenting, viewing them as critical elements for success on the platform and a way to embrace change, a key factor for those who ‘win at this LinkedIn game’.
📝 About This Content
This article is based on insights shared by Alicia Teltz on LinkedIn.
📅 Originally posted on March 6, 2026 | View original post on LinkedIn →