In a recent LinkedIn post, Richard van der Blom announces his involvement with a new venture, DemandBird, highlighting its potential to revolutionize social media management for B2B teams and agencies. Van der Blom, who is a shareholder in the company, frames DemandBird as the culmination of lessons learned from previous successful, yet ultimately curtailed, LinkedIn tools like UseAware and ShieldApp.
He details the journey of the founders, Mac and Alex, emphasizing their resilience and commitment to building a compliant and powerful solution. “These two went quiet and rebuilt from zero, this time inside the rules,” van der Blom writes, underscoring their dedication to overcoming previous platform restrictions.
The Genesis of DemandBird: Learning from Past Successes and Setbacks
Van der Blom provides context for newcomers, explaining the history of Mac and Alex’s previous ventures. UseAware was instrumental for users aiming to comment more effectively on LinkedIn, while ShieldApp offered unprecedented analytics for creators. The closure of these tools by LinkedIn did not deter the founders; instead, it fueled their resolve to create a new product that operates within the platform’s guidelines.
“I kept following whatever they built next, because people who care that much about the details of one tool tend to build a better second one,” van der Blom shares, illustrating his confidence in the founders’ meticulous approach. This patient, foundational work, including securing LinkedIn API approval before product development, is presented as a key differentiator for DemandBird.
DemandBird’s Core Offerings: Analytics, AI, and Content Optimization
The new platform, DemandBird, is designed as an all-in-one solution for B2B social media management. Van der Blom outlines several key features that he believes set it apart:
- Advanced Analytics: “Analytics that go deeper than ShieldApp ever went (wished I had them earlier),” he states, indicating a significant leap in data insights.
- Predictive Insights: The platform leverages the founders’ experience analyzing millions of posts and comments to offer predictive capabilities.
- Content Reworking: DemandBird aims to help teams adapt a single piece of content for multiple platforms without compromising its authenticity.
- Streamlined Approval Flow: An integrated approval process is intended to eliminate the inefficiencies of email-based sign-offs.
Van der Blom contrasts DemandBird’s proposed efficiency with current common practices among B2B teams, noting, “Most B2B teams still draft in a Google Doc, approve in a thread and measure by scrolling back a week later.” He expresses a strong commitment to improving this workflow.
A Call for User Feedback and Future Vision
Concluding his post, van der Blom encourages readers to try DemandBird for free and provide feedback. “And let us know what you would like to be added,” he prompts, signaling an open and iterative development process. His explicit mention of his shareholder status serves as a transparent disclosure of potential bias, reinforcing the journalistic integrity of his report.
The insights shared by Richard van der Blom paint a picture of a determined team addressing a clear market need with a sophisticated, compliant, and user-focused solution. DemandBird’s focus on deep analytics, AI integration, and streamlined workflows positions it as a significant player in the evolving landscape of B2B social media management.
📝 About This Content
This article is based on insights shared by Richard van der Blom on LinkedIn.
📅 Originally posted on September 4, 2026 | View original post on LinkedIn →