In a recent LinkedIn post, Ross Simmonds explores the dynamics of a distributed company and the timely technological trends its team has been discussing. Simmonds, founder of Foundation Marketing, shared reflections on a recent in-person meetup with his remote team, highlighting the blend of personal connection and professional strategy that emerged from their time together.
The post opens by setting the scene for a distributed work environment, acknowledging the reliance on digital tools for daily operations. Simmonds then pivots to the value of in-person interaction, describing the recent gathering:
“This week a few of us FINALLY met up in the flesh. Good food. Good walks. Good ping pong.”
While the meetup included personal conversations, Simmonds emphasizes that much of the discussion, as expected on a professional network like LinkedIn, gravitated towards cutting-edge business and technology topics. He specifically calls out several key areas that captured the team’s attention.
Navigating the AI Revolution in Marketing
A significant portion of the team’s discussion revolved around the impact of Artificial Intelligence on marketing and discovery. Simmonds highlights the emergence of ChatGPT ads and their implications for brands seeking visibility within large language models (LLMs).
According to Simmonds, the rapid advancement of AI necessitates a strategic approach for businesses. The team’s deep dive into AI Search, SEO, AEO, GEO, and LLM SEO indicates a proactive effort to understand and adapt to these evolving landscapes. As Ross Simmonds notes, these discussions covered a vast array of topics that are difficult to fully encapsulate in a single post:
“A dozen tangents about AI Search, SEO, AEO, GEO, LLM SEO, etc… that won’t fit in a post 😂”
Leveraging Emerging Platforms for Growth
The post also touches upon the strategic use of platforms like Reddit as a growth channel. Simmonds reveals that his company has been an early adopter of Reddit since 2018, observing the wider industry’s gradual recognition of its potential.
Ross Simmonds points out the ongoing evolution of such platforms and the need for continuous adaptation. This perspective underscores the importance of not just identifying growth opportunities but also staying ahead of platform changes and market trends.
The Role of Public Speaking in Team Development
Beyond technological and platform strategies, Simmonds also addressed the development of his team members as public speakers. He suggests that more members of his team should be engaging with stages and audiences.
In Ross Simmonds’s view, public speaking is a valuable skill that can elevate individual profiles and contribute to the company’s thought leadership. This focus on personal and professional development, alongside technological adoption, paints a picture of a well-rounded strategy for his distributed team.
Concluding his post, Simmonds expresses gratitude for his team and a forward-looking sentiment:
“So grateful for this squad. More of this in 2026. 🚀”
Simmonds’s reflections offer a glimpse into how a distributed company stays connected, discusses industry-shaping technologies, and fosters professional growth, all while navigating the complexities of the modern digital landscape.
📝 About This Content
This article is based on insights shared by Ross Simmonds on LinkedIn.
📅 Originally posted on May 16, 2026 | View original post on LinkedIn →