Federico Donatone’s Formula for Viral LinkedIn Posts Without Original Creativity

In a recent LinkedIn post, Federico Donatone discusses a strategy for generating high-performing LinkedIn content by leveraging existing viral posts, a method he suggests requires minimal original creativity. Donatone outlines a step-by-step process using a tool to identify successful content, which can then be adapted and republished.

Deconstructing the Viral Post Strategy

Federico Donatone proposes a systematic approach for individuals looking to increase their visibility on LinkedIn by analyzing and repurposing content that has already proven to be effective. This method is particularly aimed at users who may not have the time or inclination for extensive original content creation.

As Federico Donatone notes:

“Steal viral LinkedIn posts in 3 minutes (no creativity needed) 🤫”

Donatone’s strategy hinges on utilizing a specific tool, Taplio, to filter for posts that have achieved significant engagement within a defined recent period. He emphasizes the importance of targeting posts that have garnered a substantial number of likes and comments but originate from accounts with a relatively smaller follower base.

Key Parameters for Content Curation

Federico Donatone highlights several critical filters to identify promising content. These parameters are designed to surface posts that resonate with audiences but might not have been amplified by established influencers.

Setting the Right Filters

According to Federico Donatone, the optimal search involves setting the following criteria:

• Minimum of 1,000 likes
• Presence of any comments
• Maximum of 20,000 followers
• Published within the last month

Once these filters are applied, users can input a relevant keyword, such as “sales,” to discover trending topics and successful post formats within that niche. Donatone explains the subsequent step involves selecting a post and using an “edit & post” function to adapt it.

The Power of Brevity for Emerging Voices

A core tenet of Federico Donatone’s advice is the strategic use of brevity, especially for users who are still building their audience. He argues that shorter posts are more effective in capturing and retaining the attention of a LinkedIn audience, which is often characterized by rapid scrolling.

Donatone elaborates on this point:

“Keep posts around ~500 characters. If you’re not well-known yet, brevity is your advantage. You need to hook fast and deliver value before attention drops.”

This approach, as outlined by Donatone, suggests that by focusing on concise, high-impact messages derived from proven templates, users can efficiently enhance their engagement metrics and grow their presence on the platform without the pressure of constant original ideation. The emphasis is on smart curation and adaptation rather than pure invention.

Federico Donatone’s insights offer a pragmatic pathway for content creators seeking to navigate the competitive landscape of LinkedIn by learning from what already works. He points out that the platform’s algorithm often favors content that sparks interaction, and his method provides a shortcut to identifying such content.

“You’ll get a list of high-performing posts. Pick one, click “edit & post,” and shorten it.”

By following these steps, Donatone suggests that users can effectively “steal” the essence of viral content, making it their own through minor adjustments and ensuring it aligns with their personal brand and audience, thereby maximizing their reach and impact on the platform.