Finding the Balance: Alicia Teltz on Humanizing LinkedIn Content Strategy

In a recent LinkedIn post, Alicia Teltz explores the dichotomy of content creation on the platform, urging professionals to find a balance between structured educational content and authentic personal expression. Teltz identifies two distinct camps of LinkedIn content creators and analyzes the strengths and weaknesses of each approach.

Teltz introduces the first group as “The Education-Or-Nothing Soldiers,” characterized by highly systematized, personality-free content. She notes the efficiency and appeal of this method, even mentioning her own investment in a course focused on scale and systems. However, she posits that this approach often overlooks a crucial element: the creator themselves.

“But it also strips out the one thing people actually care about: YOU!!”

Conversely, Teltz describes the second group as “The Chaos Creators,” who post spontaneously with maximum humanity but minimal structure, often eschewing educational thought leadership. While this approach emphasizes authenticity, it can be challenging for algorithmically driven platforms like LinkedIn.

The Algorithm’s Dilemma: Clarity vs. Connection

Teltz highlights the inherent tension between the LinkedIn algorithm’s preference for clear categorization and the human desire for connection. According to Teltz, the algorithm seeks to place content into distinct “bubbles.” Posting inconsistently across diverse topics can confuse the algorithm and potentially hinder growth.

As Alicia Teltz points out:

“LinkedIn’s algorithm loves clarity. It wants to know what “bubble” to put you in. So if you post about sales, then your dog, then burnout, it’s like: ‘Respectfully, what is going on here?!’”

Despite the algorithmic challenges, Teltz argues that embracing personality can foster a more valuable asset than sheer reach: a loyal audience. This audience, she explains, is more likely to engage consistently and ultimately make purchasing decisions.

Building Loyalty Through Authenticity

Teltz emphasizes that while thought leadership is essential for selling services, the underlying human connection is paramount. Drawing on insights from Creator Match, she notes that brands seek more than just expertise; they look for personality, relatability, trust, and connection.

“Yes, you need thought leadership to sell your services. But ultimately, humans buy from humans. Because people might learn from you… But without the human side, they won’t remember you,” Alicia Teltz writes.

She advocates for a content strategy that integrates authority-building content pillars with genuine human expression. This approach, Teltz suggests, can lead to sustained engagement and client acquisition, which she considers more valuable than fleeting viral success.

A Masterclass in Strategic Authenticity

To help professionals navigate this balance, Teltz announced a 90-minute Masterclass. The session aims to provide actionable strategies for positioning oneself effectively, creating content pillars that build authority while remaining human, structuring high-performing posts, and overcoming the “blank page” syndrome. Teltz also plans to demonstrate how tools like Stanley can be integrated into a workflow to enhance positioning and speed up content creation without sacrificing authenticity.

The Masterclass will include a deep dive into her LinkedIn Content Strategy and a live Q&A session. Teltz also intends to share a free trial code for Stanley during the event.