In a recent LinkedIn post, Leslie Greenwood discusses a common challenge faced by many founders: a lack of comfort with selling, even among those with sales backgrounds. Greenwood highlights a recent members-only session that aimed to address both the tactical and mindset aspects of sales for entrepreneurs.
The session, facilitated by Aleasha Bahr, was described by Greenwood as highly interactive, generating numerous notes and questions from attendees. Greenwood shared her own engagement with the content, stating:
“I literally bought her book while I was facilitating the call. Can’t wait to start reading it tonight.”
This action underscores the perceived value and immediate impact of the insights shared during the session.
Addressing the Founder’s Sales Hesitation
As Leslie Greenwood points out, the discomfort with selling is not limited to founders without sales experience. The post suggests that even those who have historically worked in sales roles can find themselves struggling with the specific demands of selling their own ventures. This indicates a nuanced problem that requires more than just basic sales training.
Tactical Tips and Mindset Shifts
Greenwood’s post emphasizes that the session covered a dual approach: providing practical, tactical advice alongside strategies for shifting one’s mindset. This holistic approach is crucial, as Greenwood implies that overcoming sales reluctance often involves internal barriers as much as external techniques.
According to Leslie Greenwood, the session was a rich learning experience:
“Tons of notes. Lots of questions. A very interactive discussion. A little spot coaching.”
This description suggests a dynamic environment where participants were actively engaged in understanding and applying sales principles.
Resources for Members
For members of the community or organization hosting these sessions, Greenwood provides clear instructions on how to access the session’s resources. This accessibility is a key takeaway, ensuring that the knowledge shared continues to benefit attendees long after the live event.
Leslie Greenwood notes the availability of the recording and supplementary materials:
“If you’re a WW Member, just head to events, past events and you’ll see the recording, takeaway doc and other resources.”
This highlights the value proposition for members, offering ongoing support for their entrepreneurial development.
The Importance of Expert Facilitation
The post also implicitly praises the expertise of Aleasha Bahr, who led the session. By mentioning her name and the direct action of purchasing her book, Greenwood positions Bahr as a significant authority in the field. This reinforces the idea that learning from experienced professionals is vital for founders looking to enhance their selling capabilities.
In essence, Leslie Greenwood’s LinkedIn post serves as a valuable report on a session designed to demystify selling for founders. It highlights the common struggles, the effectiveness of a combined tactical and mindset approach, and the importance of expert guidance in navigating the entrepreneurial sales landscape.
📝 About This Content
This article is based on insights shared by Leslie Greenwood on LinkedIn.
📅 Originally posted on September 13, 2026 | View original post on LinkedIn →