In a recent LinkedIn post, Kobi Omenaka, known for his work as a Film and TV podcaster, shares a unique promotional experience for the horror film “They Will Kill You.” Omenaka details how he was invited to an advanced screening and a subsequent interactive promotional event, highlighting the creative marketing strategies employed for the movie.
Omenaka explains the premise of the film, describing it as a “gory OTT horror romp” that centers on Zazie Beetz’s character, Asia, in her search for a lost sister. The film boasts a notable cast, including Patricia Arquette, Heather Graham, Paterson Joseph, and Tom Felton. Omenaka creatively summarizes the film’s tone and influences by likening it to a blend of “John Wick vs The Raid vs Wes Anderson vs RRR vs Quentin Tarantino.”
An Immersive Promotional Experience
The core of Omenaka’s post revolves around a specific promotional activity designed to engage film fans and generate buzz for “They Will Kill You.” He was part of a group invited to participate in a simulated scenario that mirrored the film’s action-packed nature.
As Kobi Omenaka describes the activity:
“pretend you’re escaping from a lift in a fancy New York building and you’re faced with a whole heap of people who want you dead 😵. Pick a weapon (I went samurai sword 🗡️) and have fun 🤩”
This interactive element allowed Omenaka and other film enthusiasts to step into a high-stakes situation, choosing a weapon to defend themselves in a fictional attack. Omenaka opted for a samurai sword, embracing the playful and dramatic nature of the challenge.
From Podcast Guest to On-Screen Protagonist (Briefly)
Omenaka’s participation in this event underscores a modern approach to film promotion, moving beyond traditional advertising to create memorable, shareable experiences. By involving influencers and fans in such an engaging activity, the marketing team aimed to leverage social media reach and word-of-mouth for the film’s release.
In his post, Omenaka frames his involvement with a touch of humor, stating, “Sometimes I’m very silly 🤪.” This self-aware remark highlights his willingness to engage in unconventional promotional activities that align with the film’s genre and target audience. According to Kobi Omenaka, the goal was to have fun while creating content that could promote the film in an original way.
The Power of Experiential Marketing
The strategy employed for “They Will Kill You,” as detailed by Omenaka, exemplifies the growing trend of experiential marketing. This approach seeks to create a direct, emotional connection with potential viewers by immersing them in a scenario related to the film’s narrative.
Omenaka points out the effectiveness of such methods in generating authentic engagement. By sharing his experience and posing the question, “What would you have done?” to his LinkedIn network, he not only promoted the film but also invited his followers to consider their own responses in a similar high-pressure situation. This interactive element is key to driving conversation and interest online.
In Kobi Omenaka’s view, these types of engaging promotional activities, even those that might seem “silly,” are crucial for capturing attention in a crowded media landscape. The blend of a compelling film, a star-studded cast, and an innovative promotional campaign, as shared by Omenaka, suggests a strategic effort to make “They Will Kill You” a memorable cinematic event.
📝 About This Content
This article is based on insights shared by Kobi Omenaka on LinkedIn.
📅 Originally posted on March 28, 2026 | View original post on LinkedIn →