In a recent LinkedIn post, Gary Vaynerchuk discusses the significant, yet often overlooked, opportunity presented by long-form written content. While many focus heavily on video, Vaynerchuk emphasizes that written content, particularly through platforms like Substack, remains a powerful channel for engaging audiences and delivering value.
Vaynerchuk shared a link to his first Substack post, titled “5 Consumer Trends That Will Define 2026,” signaling his continued belief in the enduring power of the written word. He encourages his followers to read the post and subscribe to his Substack newsletter.
“Long form written content is a huge opportunity for so so many of you and yet too many just focus on video.”
The Undervalued Potential of Written Content
Gary Vaynerchuk argues that the digital marketing landscape is heavily skewed towards short-form video, leaving a gap for those willing to invest in in-depth written content. He points out that this focus on video, while effective for certain types of engagement, can lead businesses and creators to miss out on deeper connections and more comprehensive communication opportunities.
As Vaynerchuk notes, the value proposition of long-form content is its ability to explore topics with greater depth and nuance than typically possible in video formats. This allows for a richer exchange of ideas and information.
Leveraging Substack for Thought Leadership
Vaynerchuk’s promotion of his Substack newsletter underscores the platform’s utility for establishing thought leadership. Substack provides a direct channel for creators to build a community around their written work, fostering loyalty and engagement among subscribers.
He invites his audience to engage with his Substack journey, whether as readers or writers themselves. This inclusive approach highlights Vaynerchuk’s belief in the collaborative and community-driven nature of content creation.
“I hope brings value and would love to hear from all of you on your substack journey … either as a consumer or as a writer ✍️”
By directing his audience to subscribe and engage, Vaynerchuk is not just sharing his own content but also advocating for a broader shift in content strategy. He believes that by embracing long-form written content, individuals and businesses can unlock new avenues for growth and influence.
“Have the best 2026 everyone”
Vaynerchuk’s message is a clear call to action for marketers and content creators to diversify their strategies and recognize the lasting impact of well-crafted written content in an increasingly video-centric world.
📝 About This Content
This article is based on insights shared by Gary Vaynerchuk on LinkedIn.
📅 Originally posted on December 31, 2025 | View original post on LinkedIn →