In a recent LinkedIn post, Gary Vaynerchuk discusses a surprising future business model that leverages a fundamental human need: connection. Vaynerchuk, known for his forward-thinking business insights, suggests that in an increasingly digital world, simple human interaction will become a valuable commodity.
He opens by proposing a novel service: paid companionship for walks. Vaynerchuk posits:
“There’s gonna be businesses in 20 years where people are gonna charge you to take a walk with them, and you’re gonna pay real fucking money for it.”
Vaynerchuk believes this seemingly unconventional idea taps into a significant market driven by loneliness and introversion. He specifically addresses individuals earning under $20 per hour, urging them to consider this as a viable business venture.
Leveraging Social Media for a Simple Service
According to Vaynerchuk, the barrier to entry for such a business is remarkably low, especially with the aid of modern technology. He outlines a practical, low-cost strategy for aspiring entrepreneurs:
“I literally believe every human that makes under $20 an hour that’s watching right now needs to hear me: create a Facebook account, and then run $10 of ads. $10 on a video saying, yo, I live in Topeka, Kansas, I live in this area, and I’ll walk with anybody. Run $10 in Facebook ads on that 10 mile radius.”
Gary Vaynerchuk argues that this approach leverages accessible advertising platforms to connect with a local audience seeking companionship. The core premise, as he sees it, is addressing the growing issue of social isolation.
The Power of Human Connection in a Tech-Dominated Era
Vaynerchuk emphasizes that despite the relentless advancement of technology, the most impactful and exciting opportunities may lie in the most basic human interactions. He states:
“What’s so exciting for me, back to optimism, is that in the rise of a level of technology we have never seen before, I actually think so much of the most exciting things — both from marketing executions to just real life — will happen in the most simple human forms.”
As Vaynerchuk points out, the paradox of our age is that as technology becomes more sophisticated, the value of genuine, simple human connection may increase. This perspective challenges conventional wisdom, suggesting that businesses of the future might find success not in complex technological solutions, but in facilitating authentic human engagement. In Vaynerchuk’s view, this is a testament to enduring human needs that technology, while pervasive, cannot fully replace.
📝 About This Content
This article is based on insights shared by Gary Vaynerchuk on LinkedIn.
📅 Originally posted on September 3, 2026 | View original post on LinkedIn →