In a recent LinkedIn post, Kobi Omenaka delves into the emerging field of Generative Engine Optimisation (GEO), a concept he defines as the strategic effort to get businesses named directly within AI-generated answers, rather than merely listed below them. Omenaka clarifies that this is the core meaning of GEO, aiming to educate business owners who may be encountering the term without a clear understanding.
Omenaka contrasts the current AI-driven landscape with the traditional search engine results page (SERP). He explains:
“The ‘old’ game: ten blue links, everyone queueing to be clicked. The ‘new’ game: one complete answer, with one or two names inside it.”
He emphasizes that GEO is the practice of securing one of those coveted spots within the AI’s consolidated answer. The information used to generate these answers, Omenaka notes, is aggregated from various online sources, including a business’s website, customer reviews, social media activity, and discussions on platforms like Reddit.
Understanding the Mechanics of GEO
To illustrate the practical application of GEO, Omenaka suggests a direct test for business owners: asking ChatGPT or a similar AI tool to identify the “best [your trade] near [your town]”. The business that appears prominently within the AI’s generated response is, according to Omenaka, a prime example of successful GEO.
However, Omenaka cautions that achieving this prominent placement is far from simple. He outlines several key requirements for businesses aiming to be recognized by AI:
- Consistent generation of customer reviews.
- Clear and plain language used to describe services and offerings.
- An active presence on platforms where potential customers engage in discussions.
He further elaborates on the comprehensive nature of this work:
“The full job (consistent facts everywhere, pages an AI can quote, measuring whether it’s working) is heavy work.”
Navigating the GEO Landscape Responsibly
Given the potential for confusion and misinformation surrounding GEO, Omenaka provides a critical piece of advice for businesses:
“Either way, one rule protects you from every cowboy in this space: never talk GEO with someone who won’t explain it.”
This warning underscores the importance of transparency and clear communication from any service provider claiming to offer GEO expertise. Omenaka’s post serves as a valuable primer for business leaders seeking to understand and leverage the opportunities presented by AI’s evolving role in customer discovery.
Omenaka intends for this explanation to be part of a larger series titled “Found by AI,” aiming to guide businesses on how to be discovered through artificial intelligence over a 14-day period.
📝 About This Content
This article is based on insights shared by Kobi Omenaka on LinkedIn.
📅 Originally posted on July 7, 2026 | View original post on LinkedIn →