In a recent LinkedIn post, Richard van der Blom shares a unique analogy to illustrate the power of real-time AI assistance in sales calls. Rather than a typical business breakdown, van der Blom uses a custom-built video game, developed by WINN.AI, to highlight how readily available information can transform a sales interaction.
Van der Blom recounts the creation of a video game centered around selling duck feed, inspired by his own rural surroundings near Valencia, Spain. The game, designed by WINN.AI, presented players with a time limit to memorize product details, buyer profiles, and deal specifics before engaging in a simulated sales call.
“60 seconds to memorize the product, the buyer, and a dozen facts about the deal. Then a live sales call, one mistake and you’re out.”
This gamified approach, van der Blom explains, mirrors the high-pressure environment of actual sales calls where split-second access to information is crucial. He emphasizes that even experienced professionals can falter when critical data isn’t immediately at their fingertips.
The Challenge of Real-Time Recall in Sales
Van der Blom points out that while the answers to sales challenges are often accessible, they aren’t always recalled instantly. He elaborates on where these answers might typically be found:
“Something that worked for you before
Something hidden in your notes
Something that was discussed or just mentioned before.”
He further argues that the real difficulty lies not in the existence of the information, but in retrieving it precisely when needed during a live conversation. This is where AI-driven tools, like WINN.AI, can make a significant impact.
AI as a Real-Time Sales Assistant
According to van der Blom, WINN.AI’s capability is to consolidate this scattered information and present it to the sales representative in real-time, directly within the flow of the conversation.
“WINN pulls all of that together and hands you the play while you’re still talking. Live, on the call.”
Van der Blom uses this striking example to underscore how technology can serve as an immediate support system, ensuring that sales professionals have the necessary context and details to close deals effectively. He notes the innovative approach taken by WINN.AI:
“Only WINN would build an entire video game just to make a point about sales calls 🤦”
By framing the discussion through a custom video game, Richard van der Blom effectively illustrates the practical benefits of AI in sales, highlighting its role in overcoming the common challenge of information recall under pressure. His post suggests that such tools are not just about data access, but about empowering sales professionals with immediate, actionable insights.
📝 About This Content
This article is based on insights shared by Richard van der Blom on LinkedIn.
📅 Originally posted on September 9, 2026 | View original post on LinkedIn →