In a recent LinkedIn post, Ross Simmonds discusses how artificial intelligence has impacted his productivity, arguing that it hasn’t necessarily made him *more* productive in terms of output, but rather, more focused on high-leverage activities.
Shifting Focus from Low-Leverage Tasks
Simmonds highlights that AI’s primary benefit for him has been the elimination of time-consuming, low-impact tasks. He identifies several areas where AI has freed up his valuable time, allowing for a strategic reinvestment of that energy.
AI didn’t make me more productive. It made me more focused.
According to Simmonds, these are the types of tasks that AI can effectively handle:
- Reporting busywork.
- Scheduling content.
- Coordination drag.
- Context switching.
- Repurposing.
- Transcribing.
By offloading these duties, Simmonds explains that the time saved is not simply lost but actively reallocated to more critical business functions.
Reinvesting Time in Strategic Growth
Simmonds elaborates on where this reclaimed time is being strategically invested. This shift is crucial for business leaders looking to scale and drive significant results.
That time didn’t disappear… It got reinvested: Into strategy. Into brand. Into systems that scale. Into coaching leaders. Into decisions that actually drive move revenue, more pipeline and more profitability.
As Ross Simmonds points out, this strategic reinvestment is key to achieving substantial business growth. He emphasizes that focusing on high-value activities like strategy, brand development, and coaching directly impacts revenue and profitability. This approach moves beyond mere task completion to a more impactful, results-oriented methodology.
The Future of AI in Marketing and Growth
Simmonds connects these insights to his work with Distribution.ai, a venture aimed at providing tools for marketers and growth leaders. He expresses enthusiasm for how such tools can empower professionals to concentrate on higher-value contributions.
Thats why I love building Distribution.ai — We’re going to be arming marketers & growth leaders with tools to do higher value tasks all 2026.
In Ross Simmonds’s view, the future of AI in business, particularly in marketing and growth, lies in its ability to act as a force multiplier for human expertise. By automating the mundane, AI enables leaders to dedicate their cognitive resources to complex problem-solving, innovation, and strategic decision-making, ultimately driving more significant business outcomes.
📝 About This Content
This article is based on insights shared by Ross Simmonds on LinkedIn.
📅 Originally posted on December 27, 2025 | View original post on LinkedIn →