In a recent LinkedIn post, Michel Lieben 🧠 highlights the technology stack that powered AirOps’s rapid growth from $2 million to $8 million in Annual Recurring Revenue (ARR) within a six-month period. Lieben 🧠 shares insights gathered from AirOps’s Co-Founder, Matt Hammel, and Head of Growth, Eoin Clancy, detailing the specific tools utilized across their Go-To-Market (GTM) strategy.
Content and Advertising Strategy Tools
Michel Lieben 🧠 notes that AirOps’s core mission is to enhance brand visibility on AI Search and Large Language Models (LLMs), making content a primary growth lever. The tools supporting this effort include:
- Descript: Utilized for video editing, particularly for webinars and content creation.
- Circle: A community platform employed to manage their ‘content engineer’ group.
- Figma: Leveraged for design, with its AI features reportedly accelerating visual creation.
- AirOps: Their own platform, used to monitor brand visibility in AI search and identify areas for strategic action.
For LinkedIn engagement, AirOps uses Fibbler to track company interactions with their thought leadership content. As Michel Lieben 🧠 points out:
“Naturally, the biggest lever to achieving that is content… and their stack includes: Descript, a transcript-based video editing tool, to power their webinar and content workflows.”
Lean but Powerful Outbound Stack
According to Michel Lieben 🧠, AirOps maintains a focused outbound technology stack, incorporating several leading prospecting tools:
- lemlist: Orchestrates multichannel outbound campaigns, integrating email and LinkedIn with personalization.
- Clay: Facilitates account mapping, data enrichment from various providers, and advanced outbound workflows.
- Common Room: Aggregates buying signals across channels, scores contacts and accounts, and drives intent-based activation.
- Trigify.io: Tracks ICP-relevant social signals and trends across key networks.
- Smartlead: Enables scalable bulk email outreach with a focus on inbox placement.
- Attention: Records sales calls to extract insights from customer interactions and power internal workflows.
Michel Lieben 🧠 was particularly struck by the efficiency of this setup, observing:
“Their outbound tech stack is lean but includes some of the best prospecting tools in the market: lemlist to orchestrate multichannel outbound campaigns across email & LinkedIn with personalisation. Clay for mapping target accounts, enriching data via multiple providers, and triggering advanced outbound workflows.”
Product, Website, and Hiring Tools
Michel Lieben 🧠 also details the software used for product analytics, website management, and team communications. For product data and analytics, AirOps employs Hex, Amplitude, and Metabase. Their website is built on Webflow, with HockeyStack handling tracking and attribution.
In terms of hiring and internal communication, the stack includes Juicebox, an AI recruiting platform, and Loom for asynchronous video communication. Michel Lieben 🧠 concludes his analysis by emphasizing the overall efficiency:
“Just north of ~10 GTM tools to scale beyond 8-figure ARR. That’s impressively efficient if you ask me.”
The insights shared by Michel Lieben 🧠 offer a compelling look into how a focused and efficient technology stack can be a significant driver of rapid revenue growth in the B2B SaaS landscape.
📝 About This Content
This article is based on insights shared by Michel Lieben 🧠 on LinkedIn.
📅 Originally posted on November 4, 2025 | View original post on LinkedIn →