How Alec Rickard Turned Daily Posting Into a 60,000-Follower Audience

In a recent LinkedIn post, Alec Rickard discusses how consistent publishing helped him grow an audience and build a business, and offers leaders a practical plan for making their expertise more visible. This article reports on Rickard’s post and examines the advice he shared; it is not written by him.

“In 2024, posting daily took me from 3,000 to 60,000 followers.”

Rickard connects that audience growth to a broader business outcome: he says the audience became a six-figure service in nine months in 2025. His central argument is that expertise alone may not create opportunity if potential clients cannot see it. As he puts it, “Expertise only opens doors once the right people can see it.”

Start with focus and a clear profile

According to Rickard, leaders beginning to build a professional presence should concentrate their effort on one platform, choosing the place where their clients already spend time. He recommends setting aside 30 minutes each morning, rather than dividing attention among several apps.

He also advises revising a profile headline before publishing regularly. Rickard suggests replacing a job title with a description of whom the person helps and what problem they solve. That way, he argues, readers who discover a post can quickly understand the professional value behind it.

“Your headline says who you help and the result.”

Make experience useful to readers

Rickard’s post encourages professionals to draw on their careers for material, especially decisions they made and what happened afterward. He argues that a real situation can be more memorable than a generic tip. To get started, he suggests listing one story from each role a person has held.

Build a routine that survives busy weeks

Consistency is another theme in Rickard’s advice. He recommends drafting a week of posts in one focused session and scheduling them in advance. In his view, keeping a reserve of drafts makes publishing less dependent on someone’s mood or schedule.

Rickard also points beyond a person’s own feed. He proposes leaving five thoughtful comments a day on posts read by prospective clients, adding an example or a useful point. He says this can introduce a professional’s name to new audiences. Guest appearances on peers’ podcasts or newsletters offer another route to visibility, he adds, because they put a person in front of an established audience.

“A few hours a week decide who gets to see it.”

A visibility plan built around small steps

Rickard frames personal-brand building as an investment of a few hours each week, grounded in expertise accumulated over years. His post offers a sequence rather than a promise of results: focus on one platform, clarify the profile, tell work-related stories, prepare posts ahead, participate in relevant conversations and seek guest opportunities.

The advice is aimed especially at professionals whose online profiles have not kept pace with their careers. Rickard closes by inviting readers to consider which career story they would share first—a question that turns his broader visibility argument into a concrete starting point.