How Book Giveaways Enhance Keynotes and Customer Experience, According to Dan Gingiss, CSP

In a recent LinkedIn post, Dan Gingiss, CSP discusses a unique strategy he employs to deepen the impact of his keynote speeches and foster genuine human connection: including 100 books for clients to give away to attendees.

As Dan Gingiss, CSP notes, this practice goes beyond a simple transactional element, aiming to create a more immersive experience for everyone involved. He highlights:

“With every full-fee keynote, I include 100 books for the client to give away to attendees. It makes the whole experience more Immersive (one of the core elements of my WISE framework for creating remarkable experiences at scale) and it’s a win-win-win for the client, the attendee, and me.”

The ‘Immersive’ Element in Action

Dan Gingiss, CSP, a recognized expert in customer experience, emphasizes that his approach is rooted in creating memorable and impactful moments. By providing a tangible takeaway like a book, the event extends beyond the stage and into the hands of the participants. This aligns with his WISE framework, which he identifies as crucial for crafting remarkable experiences at scale. The inclusion of books, in Gingiss’s view, transforms a standard presentation into a more engaging and lasting encounter.

Human Connection as the Core of CX

The underlying principle driving this strategy, according to Gingiss, is the fundamental importance of human connection in customer experience. He argues that genuine interaction is the bedrock of building strong relationships, whether between a business and its customers or a speaker and their audience.

Gingiss elaborates on this point, stating:

“Human connection is what customer experience is all about anyway, so I enjoy being able to practice what I preach.”

This statement underscores his commitment to not only speaking about customer experience best practices but also embodying them in his professional interactions. By facilitating this connection through his book giveaway, he reinforces the message that empathy and personal engagement are paramount.

A Win-Win-Win Proposition

The strategy is presented by Dan Gingiss, CSP as a mutually beneficial arrangement. He views it as a “win-win-win” scenario, benefiting the client by enhancing their event’s perceived value and attendee engagement, the attendee through a valuable resource and a more memorable experience, and himself by reinforcing his brand and the core messages of his presentations.

Gingiss playfully adds a touch of humility regarding the value of his autograph:

“I love signing books for people at events, although I always remind them that my autograph isn’t worth anything! 😂”

This lighthearted comment, while humorous, further humanizes the interaction and emphasizes that the true value lies in the content and the connection, not just the signature. Through this integrated approach, Dan Gingiss, CSP demonstrates a practical and effective method for elevating both keynote impact and the broader principles of exceptional customer experience.