In a recent LinkedIn post, Sara Simmonds discusses how founders can make a business’s value clearer to potential buyers and identify opportunities to improve profit. The article below reports on Simmonds’s advice in that post; it is not written by or on behalf of her.
“Your unique value is simply not obvious.”
Making value visible to buyers
Simmonds says she sees founders overlooking value that becomes apparent when she views their businesses through a buyer’s perspective. Her central point is that potential value may already exist, but customers or buyers may not recognize it unless the business communicates what makes it distinct.
That distinction matters to her approach: rather than starting with a broad effort to increase revenue, she encourages founders to assess how clearly the business presents its unique value. The post frames clarity as a practical issue with possible financial consequences.
A five-question self-assessment
To help founders examine that clarity, Simmonds points to a five-question carousel and asks readers to score themselves from one to five on each question. She defines the top score in terms of how quickly an unfamiliar person understands the business.
“5 means a total stranger gets it instantly.”
According to Simmonds, readers can add their scores out of 25 and use the distance from a perfect score as an indication of what she calls their “hidden profit potential.” The post does not specify the questions themselves, so readers would need to consult the carousel to complete the exercise.
Start with the weakest area
Simmonds’s recommendation is to address the lowest-scoring area first. She argues that this is where founders may find the fastest route to improved results, though the post presents this as her advice rather than a quantified guarantee.
“fix your lowest score first. That’s where your fastest money is.”
The method offers a simple sequence: assess how clearly the business communicates its value, identify the weakest point, and focus improvement there. Simmonds also suggests repeating the score after 30 days, turning the exercise into a way to track whether the business’s message has become easier to understand.
An invitation to continue the conversation
The post closes with a direct invitation for readers seeking help to message Simmonds with the word “SYSTEM.” She presents that offer as a way to work on aligning all five areas. For founders, her broader message is that opportunities may be missed when a company’s value is difficult for outsiders to see—and that a focused review can help reveal where to begin.
📝 About This Content
This article is based on insights shared by Sara Simmonds on LinkedIn.
📅 Originally posted on November 4, 2026 | View original post on LinkedIn →