How ICEX Programs Fueled Pack’s Growth to 100 Clients, According to Pietro Maria Picogna

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Pietro Maria Picogna

LinkedIn Author

CEO (Cultural Empowerment Officer) at Pack – Techstars ’23 | Forbes U30 | Tedx Speaker | CEMS | Author | Angel Investor

In a recent LinkedIn post, Pietro Maria Picogna highlights the significant growth achieved by Pack – AI Change Management Platform, attributing much of their success to the support received from ICEX programs. Picogna shared his experience following his participation in an ICEX roundtable at 4YFN, detailing the substantial progress the company has made over the past three years.

Picogna expressed his enthusiasm for the event, stating:

“It was a very interesting event where I had the chance to share our achievements with Pack – AI Change Management Platform over the last three years.”

He emphasized the crucial role ICEX has played since the company’s inception, describing them as a partner “since day 0.” This long-standing relationship has been instrumental in Pack’s scaling journey.

Key Achievements Under ICEX Support

Picogna detailed several key performance indicators that underscore Pack’s impressive trajectory since engaging with ICEX programs. These metrics demonstrate a clear expansion in both funding, client base, and workforce.

Financial Milestones and Client Acquisition

According to Pietro Maria Picogna, the platform has successfully secured substantial funding. He noted:

“Raised +7M from top-tier global investors”

This significant capital injection has clearly fueled the company’s expansion efforts. Furthermore, Picogna highlighted a dramatic increase in their market reach, stating:

“Scaled from 20 to 100 global clients”

This fivefold increase in clients points to a successful go-to-market strategy and a growing demand for Pack’s AI change management solutions.

Workforce Expansion

The growth in client numbers has been mirrored by a significant expansion of the company’s team. As Picogna points out:

“Employed more than 30 people”

This substantial hiring initiative suggests that Pack is not only growing its revenue streams but also investing heavily in its human capital to support its scaling operations and product development.

The Impact of ICEX on Spanish Scaleups

Pietro Maria Picogna’s post serves as a testament to the effectiveness of ICEX’s initiatives in fostering the growth of scaleups within Spain. He concluded his post with a positive outlook on the organization’s efforts:

“It’s great to see how they are helping scaleups in Spain progress!”

Picogna’s insights suggest that structured support programs like those offered by ICEX are vital for emerging companies looking to achieve significant global growth. The platform’s journey from its early stages to serving 100 global clients and raising over 7 million Euros highlights the potential for Spanish startups when provided with the right resources and partnerships.

📝 About This Content

This article is based on insights shared by Pietro Maria Picogna on LinkedIn.

📅 Originally posted on March 17, 2026 | View original post on LinkedIn →