How Michel Lieben’s $7M Business Leverages Claude Code Across All Departments

In a recent LinkedIn post, Michel Lieben 🧠 shares a detailed look at how his $7 million business integrates Claude Code across nearly every operational function, transforming workflows from go-to-market strategies to recruitment.

Lieben 🧠 emphasizes the widespread adoption, stating,

“Everyone in my $7M business leverages Claude Code.”

This assertion is supported by a breakdown of how different team members are utilizing the AI tool to enhance efficiency and output.

Streamlining Go-to-Market and Sales Processes

For the go-to-market (GTM) team, Head of GTM Kenny Damian has developed a custom operating system using Claude Code. This system acts as an AI co-pilot, pre-loaded with crucial client data, ideal customer profile definitions, past campaign results, and specialized outbound skills. According to Lieben 🧠, this allows GTM professionals to:

“Instantly.ai & lemlist campaigns can be shipped in under 30 minutes with the lists being built out, pain points being listed, copy being written out… and the entire campaign already uploaded to our sequencers.”

In sales, AE Jan Rasmussen has integrated Claude Code with his CRM, call transcripts, email, and Slack. Lieben 🧠 explains that this setup helps Rasmussen prepare for closing calls, autonomously draft proposals, and cross-reference ongoing deals.

Enhancing Content Creation and Advertising

The post highlights significant content generation success, with Julien Lieben reportedly achieving over 700,000 impressions in two months. This is attributed to a custom Claude Code agent trained on trending GTM and AI topics scraped from various platforms. As Michel Lieben 🧠 details, the agent analyzes viral content to understand its success factors and generates new material based on a custom writing skill trained on his previous posts and personal rules.

Advertising efforts are also managed through Claude Code, with Ivan Falco overseeing approximately $400,000 per month in ad spend across Meta, Google, and LinkedIn. Lieben 🧠 notes that the AI handles campaign angles, list building, audience uploads, and even creates visual drafts for the design team.

Revolutionizing Design, Lead Magnets, and SEO

Design and lead generation have also seen transformations. Pilar Varela uses Claude Code in conjunction with Figma to create AI-generated infographics, some of which have garnered over 100,000 impressions. Sacha Martinot has shipped over 30 free lead generation tools, such as email and phone finders, using a combination of Cursor, Claude Code, and n8n. Lieben 🧠 reports that this initiative collected over 6,000 new email addresses within months.

For SEO, Yevhen Suslov has trained Claude Code on AirOps for programmatic SEO page deployment. According to Michel Lieben 🧠, the tool now also manages SEO research and the creation of articles and briefs, enabling Suslov to ship five times the number of articles without sacrificing quality.

Transforming Recruitment with AI

Perhaps one of the most comprehensive overhauls is in recruitment, where Hugues Selderslagh has rebuilt the entire engine using Claude Code. Lieben 🧠 describes the process: conversations with hiring managers are transcribed, Claude Code then scours the web for similar job offerings to create custom job descriptions and suggested tasks. Incoming applications are scored based on CVs, LinkedIn profiles, and form responses, with the top candidates being flagged for human outreach.

Lieben 🧠 concludes by mentioning a bundled offering that includes their best Claude Code skills and video tutorials, available by commenting “Claude Bundle” on the original post.