In a recent LinkedIn post, Ross Simmonds discusses the significant presence and performance of Reddit within the search engine results pages (SERPs) for B2B queries. His analysis, based on an examination of over 8,500 high-value queries where B2B brands and Reddit are direct competitors, reveals compelling insights into the platform’s growing influence in the B2B marketing landscape.
Simmonds highlights that Reddit is not a monolithic entity in search, emphasizing the varying impact of different subreddits. He notes:
“Not all Subreddits are created equally. Some of the most successful Subreddits are also the biggest.”
This observation suggests that strategic targeting within Reddit can yield disproportionately larger returns, aligning with the principle that larger, more active communities often capture more search attention. As Simmonds points out, the sheer volume and engagement within certain subreddits can translate directly into SERP visibility for related B2B topics.
Reddit’s Dominance in ‘Best’ and ‘Top’ Queries
A key finding from Simmonds’s research is Reddit’s commanding lead in specific types of B2B search queries. He specifically identifies queries modified with terms like ‘best’ and ‘top’ as areas where Reddit significantly outshines traditional B2B brand content.
According to Simmonds, this trend indicates a user behavior where individuals seeking recommendations and comparisons for B2B solutions often turn to community-driven platforms like Reddit for unfiltered advice and user experiences. He states:
“Reddit dominates B2B SaaS when it comes to queries that are modified with ‘best’ and ‘top’ in them.”
This suggests that for B2B SaaS companies, understanding and potentially participating in these ‘best’ and ‘top’ query conversations on Reddit could be a critical, yet often overlooked, growth strategy. The platform’s inherent structure encourages peer-to-peer recommendations, which directly aligns with the intent behind such searches.
Quantifying Reddit’s SERP Win Rate
Beyond qualitative observations, Simmonds provides concrete data on Reddit’s success rate in capturing valuable B2B search real estate. His analysis quantifies this dominance, offering a clear picture of the platform’s competitive edge.
Ross Simmonds argues that the value associated with these keywords further underscores Reddit’s importance. He reports:
“Reddit wins in the SERP for high balue queries at a 67% rate. $50+ CPC keywords is where Reddit wins.”
This statistic is particularly noteworthy for B2B marketers. A 67% win rate on high-value queries, especially those with a Cost Per Click (CPC) of $50 or more, signifies a substantial opportunity. It implies that Reddit is not just present in these searches but is actively winning the visibility battle against established B2B brands, often for terms that represent significant commercial intent and potential customer acquisition cost.
Simmonds’s findings, detailed further in his linked report, provide a robust case for B2B marketers to re-evaluate their content distribution and community engagement strategies. The data suggests that a well-integrated approach to platforms like Reddit can be a powerful lever for increasing visibility and driving qualified traffic for high-value B2B offerings.
📝 About This Content
This article is based on insights shared by Ross Simmonds on LinkedIn.
📅 Originally posted on March 16, 2026 | View original post on LinkedIn →