In a recent LinkedIn post, Dan Sherrard-Smith outlines a specific, time-efficient strategy he employed that resulted in closing £18,750 in just six weeks, attributing much of this success to a frequently underestimated LinkedIn tactic: commenting.
According to Sherrard-Smith, the core of this strategy involves consistently engaging with potential buyers’ posts. He emphasizes that while commenting might initially feel awkward, when executed effectively, it serves as a powerful tool for several key objectives.
“Commenting is a massively under used tactic to reach your potential buyers.”
Sherrard-Smith details how this approach can help professionals get in front of their target audience, provide genuine value, and initiate meaningful conversations that can ultimately lead to sales. He offers a clear, step-by-step guide for identifying and engaging with potential clients on the platform.
Leveraging LinkedIn Search for Buyer Engagement
The strategy proposed by Sherrard-Smith involves a systematic approach to finding and interacting with potential clients. He suggests using LinkedIn’s search functionality to identify individuals who fit the Ideal Customer Profile (ICP).
The process involves:
- Opening LinkedIn.
- Using the search bar.
- Selecting the ‘Posts’ filter.
- Further filtering by ‘from member’.
- Inputting up to 25 ICPs into the search.
- Filtering results by ‘Past 24 hours’.
This method allows users to see recent posts from potential clients, enabling timely and relevant engagement. Sherrard-Smith also recommends saving the search URL to easily revisit for new content.
The Algorithmic and Relational Benefits of Commenting
Beyond direct buyer engagement, Sherrard-Smith highlights a significant secondary benefit: influencing the LinkedIn algorithm. He explains that thoughtful comments serve as signals to the platform about an individual’s professional network and interests.
“LinkedIn reads your comments as evidence of who your people are. Then it shows your posts to more people like the ones you comment on.”
However, Sherrard-Smith cautions against commenting indiscriminately on posts from peers or competitors, as this can lead to an echo chamber that reinforces visibility within one’s own industry rather than reaching potential clients. He advocates for a focused approach.
Prioritizing Buyer Comments
To counteract the tendency of falling into a peer-group echo chamber, Sherrard-Smith proposes a specific ratio for engagement.
“For the next 30 days, aim to make 8 out of every 10 comments you leave go on a post written by a potential buyer.”
He acknowledges that this shift in focus might lead to a temporary decrease in ‘likes’ on one’s own posts, but he dismisses likes as a vanity metric. The ultimate goal, according to Sherrard-Smith, is to foster genuine connections and drive tangible business results.
In his view, the effort invested in strategic commenting yields significant returns, both in terms of direct sales opportunities and in refining the visibility of one’s content to the right audience on LinkedIn. He encourages others to experiment with this method and share their results.
📝 About This Content
This article is based on insights shared by Dan Sherrard-Smith on LinkedIn.
📅 Originally posted on September 7, 2026 | View original post on LinkedIn →