In a recent LinkedIn post, Yonathan Cohen discusses how form builder Tally has made AI assistants a major route to new users. This article reports on Cohen’s account of the company’s approach; it is coverage of his post, not an article written by him. Cohen describes Tally as a 10-person, zero-funding business generating $6 million a year, and says AI now leads its sources of new users.
“Now 42% of its forms start there.”
Putting the product where users ask for it
Cohen’s central point is that Tally has embedded its product into conversational AI tools rather than relying only on people visiting its website. According to Cohen, Tally built a Claude connector and a ChatGPT app with 21 actions. A user can ask an assistant to create a signup form and have a form ready before encountering Tally’s site.
That approach shifts the moment of discovery: the product appears inside the workflow where a potential customer is already describing a need. Cohen summarizes the distinction this way:
“Your website gets you visited. ChatGPT and Claude get you used.”
Making the company legible to AI
Cohen also points to work aimed at helping AI systems understand and recommend Tally. The company created an “AI Info” page describing its product, audience, and pricing, alongside an llms.txt file mapping product information, prices, and documentation. In Cohen’s account, these materials give AI assistants clearer source information when responding to user questions.
Pages built around comparison questions
The post describes seven “Tally vs X” pages and 15 guides targeting searches such as “best form builder for…” Cohen argues that these pages present rankings, prices, advantages, and drawbacks in a format that aligns with the answers AI assistants may produce. The strategy connects conventional content marketing with the way users phrase questions to chatbots.
Learning from prompts and building credibility
According to Cohen, Tally asks each new signup what exact prompt led them to the product. That feedback helps the company identify the questions it should address next. The post also cites reviews solicited through the newsletter and after support chats, a 4.8 rating on G2, and same-day responses to Reddit mentions.
These details frame AI discovery as more than a technical integration. Cohen’s account links product access, useful reference pages, customer feedback, and public reputation into one acquisition effort.
Reported results and remaining context
Cohen says AI has become Tally’s number-one source of new users, that more than 10,000 people a week say they found the product through AI, and that ChatGPT signups rose fivefold overnight in May. The post does not specify the year for that May increase or provide a measurement period for the weekly figure, so those numbers are best read as metrics Cohen reports rather than independently verified results.
His broader argument is that businesses can gain from making their products usable inside AI tools and giving those tools clear, answer-ready information. Tally’s reported experience offers one example of how a small company is pursuing that shift.
📝 About This Content
This article is based on insights shared by Yonathan Cohen on LinkedIn.
📅 Originally posted on November 3, 2026 | View original post on LinkedIn →