In a recent LinkedIn post, Jack Dyer🕺 discusses the untapped potential of the platform as a revenue-generating tool, arguing that most users are failing to leverage it effectively. Dyer emphasizes that genuine connection and authentic content are key to turning LinkedIn into a powerful sales asset, a strategy he believes is being overshadowed by the widespread, uninspired use of AI content generation.
Dyer points out a common pitfall for many LinkedIn users: the over-reliance on AI tools like ChatGPT or Claude for content creation. While acknowledging the sophistication of these tools, he asserts that audiences can discern AI-generated content, leading to disengagement. He highlights specific linguistic patterns often found in AI-generated posts that signal a lack of authenticity.
“Most people don’t know how to use it. They copy/paste post ideas from ChatGPT or Claude, and they’re a damn good likeness for a real post. But your audience can tell that it’s not coming from you, and they tune out.”
The Pitfalls of AI-Generated Content
As Jack Dyer🕺 notes, the proliferation of AI-generated content on LinkedIn is creating a crowded and inauthentic space. He specifically calls out predictable phrasing that can undermine a post’s credibility and connection with the audience. Dyer suggests that common AI tropes, such as the phrase “BUT HERE’S THE TRUTH” or the repetitive use of the “Rule of three,” are clear indicators that content is not originating from a genuine human voice.
According to Dyer🕺, this widespread adoption of AI for content creation means that those who deviate from this trend can stand out. He argues that genuine, human-crafted content is becoming a competitive advantage in an increasingly automated digital landscape.
“Everyone is using AI to write their content. If you actually want LinkedIn to become revenue, you have to do what others aren’t doing.”
Leveraging LinkedIn for Business Growth
Dyer🕺 posits that a select group of business owners are successfully transforming LinkedIn into a source of business growth. He suggests that these individuals understand the nuances of the platform and prioritize authentic engagement over generic content. His firm, Storytold™, is positioned to help these premium clients harness LinkedIn’s power.
In Dyer🕺’s view, the key to unlocking LinkedIn’s sales potential lies in differentiating oneself from the crowd. This involves moving beyond superficial content strategies and focusing on building genuine relationships and delivering unique value. He implies that true business growth on the platform comes from strategic, authentic interaction rather than automated content deployment.
“And only a select, premium group of business owners (those we choose) partner with Storytold™. Turn LinkedIn into real time-saving business growth.”
A Special Offer for Engagement
In addition to his insights on content strategy, Jack Dyer🕺 also announced a limited-time promotional offer. To celebrate the start of July, his company is offering a significant discount on one of its services.
“By the way, I’ve put together an INSANE offer. One of our most attractive services is now 90% off (yes, seriously), to celebrate the start of July. Want it? DM me privately. Places are EXTREMELY limited.”
Dyer🕺 encourages interested parties to direct message him privately to take advantage of this offer, emphasizing the scarcity of available spots.
📝 About This Content
This article is based on insights shared by Jack Dyer🕺 on LinkedIn.
📅 Originally posted on June 29, 2026 | View original post on LinkedIn →