Human Authenticity Shines in LinkedIn Comments, According to Jessie Van Breugel 🟣

In a recent LinkedIn post, jessie van breugel 🟣 discusses the evolving landscape of engagement on the platform and offers a new strategy for lead generation that prioritizes genuine human interaction over automated commentary.

jessie van breugel 🟣 highlights a significant shift in the effectiveness of traditional high-volume commenting strategies. “Back in 2022 I posted 3x a day and commented 3+ hours. It worked, but not anymore,” they state, signaling a departure from past tactics.

The Rise of AI and the Decline of Genuine Engagement

The core of jessie van breugel 🟣’s observation revolves around the increasing prevalence of artificial intelligence in LinkedIn interactions. According to jessie van breugel 🟣, the comment sections have been significantly altered, with a vast majority of engagement now appearing to be automated.

“I’d say 95% of comments on LinkedIn right now — from big accounts to small accounts — are AI bots talking to AI bots. It’s horrible.”

This observation leads jessie van breugel 🟣 to critique the widely circulated advice to “comment your way to growth.” In their view, this strategy, while popular, was often promoted by those seeking reach rather than tangible revenue. “And the advice to ‘comment your way to growth’ was taught by people who wanted reach, not revenue,” jessie van breugel 🟣 writes.

An Opportunity in Authenticity

Despite the challenges posed by AI-generated comments, jessie van breugel 🟣 identifies a significant opportunity for those who choose to engage authentically. The rarity of genuine, human-written comments means that such contributions now stand out dramatically.

Standing Out Through Value

jessie van breugel 🟣 explains the impact of a thoughtful, human comment from their perspective as a content creator receiving substantial engagement. “When I see one that’s clearly written by someone themselves — I pause. I take time to reflect back,” they note. Conversely, automated responses are quickly dismissed: “If it’s AI regurgitating my post with different words? Bye.”

“If you place a genuine, thoughtful comment that’s clearly written by a human — you actually stand out now.”

This shift, jessie van breugel 🟣 argues, presents a unique advantage for individuals and businesses looking to connect with their target audience and achieve meaningful growth.

A Refined Strategy for Lead Generation

To navigate this new environment, jessie van breugel 🟣 proposes a more focused and value-driven approach to LinkedIn engagement. The strategy involves identifying key individuals on the platform and dedicating a small, consistent amount of time each day to meaningful interaction.

jessie van breugel 🟣 outlines the steps:

1. Make a list of 10-25 people — influencers, thought leaders, peers, competitors.
2. Set aside 15 minutes a day.
3. Comment with extra value (no AI).

Consistency in applying this method, according to jessie van breugel 🟣, will lead to greater exposure among the right people. The post concludes with an offer for a detailed breakdown of their LinkedIn lead system, available by commenting “LEADS” on the original post.