In a recent LinkedIn post, Victorcruzfintechtalents discusses the intentional approach taken in curating attendees and content for their FTT Payments and FTT Embedded Finance & Super Apps events. The post highlights a deliberate departure from traditional, high-volume trade shows and rigid meeting-only formats, emphasizing a focus on quality interactions and a unique event experience.
Victorcruzfintechtalents shared that a delegate described the events with the word “intentional,” a sentiment that resonated deeply. This deliberate strategy, according to the post, has been a core objective over the past two years.
“Intentional… in the audience curation, in the conversations, in the content, and in the overall experience.”
Building a Differentiated Event Model
The author posits that the rapid growth of FTT Payments and FTT Embedded Finance is complemented by the meaningful development of a community around these events. Victorcruzfintechtalents believes there is a market gap for an event experience that deviates from standard trade expos.
Inspiration from Cultural Festivals
Instead of mimicking traditional trade shows, Victorcruzfintechtalents explains that the inspiration comes from platforms like the FT Weekend Festival or the Hay Festival. This approach aims to create an environment where business, culture, ideas, hospitality, and human connection converge.
As Victorcruzfintechtalents notes, the goal is to create:
“A place where the sector comes together not just to transact, but to think, debate, discover and build relationships with real depth.”
This philosophy underscores a commitment to fostering genuine engagement and intellectual exchange, rather than solely focusing on transactional outcomes. The emphasis remains on the quality of the audience and meticulous curation, which Victorcruzfintechtalents identifies as a key unique selling proposition (USP).
Future Vision and Partner Feedback
While specific details for the next phase are being kept under wraps, Victorcruzfintechtalents expresses strong confidence in the future direction. The post suggests that the 2027 iteration of the show is being designed with significant impact in mind.
According to Victorcruzfintechtalents, feedback from close partners has been “overwhelmingly positive,” indicating a strong market reception to this evolving event model. The author expressed gratitude to all contributors, including speakers, partners, sponsors, hosted buyers, and delegates, for their role in creating the week’s energy.
“This is only the beginning,”
the post concludes, signaling ongoing ambition and development in the fintech event space.
Victorcruzfintechtalents’s insights highlight a strategic effort to cultivate a more curated and experience-driven approach to industry events, aiming to foster deeper connections and more meaningful dialogue within the payments and embedded finance sectors.
📝 About This Content
This article is based on insights shared by Victorcruzfintechtalents on LinkedIn.
📅 Originally posted on May 14, 2026 | View original post on LinkedIn →