In a recent LinkedIn post, Jack Dyer🕺 challenges users to critically examine their motivations and strategies on the platform, urging a shift from superficial engagement to value-driven growth and revenue generation. Dyer🕺 questions the core intentions behind users’ presence on LinkedIn, distinguishing between those seeking validation and those aiming for genuine impact and business outcomes.
Dyer🕺 begins by posing fundamental questions about user intent:
Why are you here? What do you want to get out of linkedin?
He then contrasts two approaches to engagement, framing them as mutually exclusive choices:
❌️ are you posting to look good? ✅️ or to share your knowledge? ❌️ are you commenting for attention? ✅️ or to add a meaningful perspective? ❌️ are you on here to socialise? ✅️ or to generate more revenue?
Defining Leadership Through Intent
According to Jack Dyer🕺, aligning with the “✅️” options in these dichotomies is the hallmark of a leader. He asserts that true leadership on the platform is defined not by follower count alone, but by the intention to share knowledge, add meaningful perspectives, and ultimately, generate revenue. In Dyer🕺’s view, this intentionality is the first step, even if the audience hasn’t fully recognized it yet.
As Dyer🕺 states:
If you answered ✅️ to each, you’re a Leader. Whether your audience realises yet or not. Now you just need to be visible.
The Imperative of Visibility and Consistent Value
Dyer🕺 emphasizes that merely participating on LinkedIn is insufficient for significant growth. He critiques the common practice of “posting and ghosting,” arguing that building a substantial following and achieving monetization requires a more dedicated and consistent approach. The post suggests that genuine growth necessitates being actively present and consistently providing value.
Dyer🕺 elaborates on the effort required, noting:
It’s not enough to “post and ghost”. You have to be on LinkedIn 24/7 to grow a following. Then you have to provide consistent value, to monetise it.
Storytold™’s Solution: Monetizing LinkedIn Efficiently
Addressing the demanding nature of maintaining a constant presence, Jack Dyer🕺 introduces Storytold™, an entity designed to help professionals monetize their LinkedIn efforts without requiring them to be online around the clock. This proposition targets the core pain point identified: the time commitment versus the desired business results.
The core message from Dyer🕺’s agency is clear:
Post less, earn more, get your story told.
Dyer🕺 further encourages potential clients to review testimonials and initiate a conversation, suggesting that a strategic approach can optimize their LinkedIn presence for tangible business outcomes.
📝 About This Content
This article is based on insights shared by Jack Dyer🕺 on LinkedIn.
📅 Originally posted on March 18, 2026 | View original post on LinkedIn →