In a recent LinkedIn post, James Hurman shared reflections on his highly successful book tour for “Future Demand,” highlighting stops in Helsinki, New York, Chicago, and Toronto. The tour saw Hurman engage with audiences in a variety of unique and impressive venues, underscoring the broad reach and impact of his work.
The post detailed the diverse and grand settings where the events took place, indicating a significant effort in organizing and executing the tour. Hurman expressed his gratitude for the turnout and the opportunity to share his insights.
“Incredible book tour of Helsinki, New York, Chicago and Toronto. A giant stage, a giant lounge, a giant movie theatre, and design agency giant COLLINS.”
As Hurman notes, the tour embraced a theme of grandeur, utilizing notable spaces that amplified the experience for attendees. The mention of “design agency giant COLLINS” suggests a significant collaboration or focus on the creative industry as part of the tour’s engagement strategy.
Engaging Audiences on ‘Future Demand’
Hurman’s primary message in the post revolves around the positive reception and engagement his book, “Future Demand,” received during the tour. He explicitly thanked those who attended and participated in the learning sessions.
“Thank you to all of you who came out to see me and learn about Future Demand 🙏🏻”
This statement clearly indicates the core purpose of the tour was educational, aiming to disseminate the concepts within “Future Demand” to a wider audience. The use of the 🙏🏻 emoji conveys a deep sense of appreciation and gratitude towards the attendees.
Collaborations and Support
A significant portion of Hurman’s post was dedicated to acknowledging the individuals and organizations that contributed to the tour’s success. He listed a comprehensive set of collaborators, emphasizing the collective effort involved.
“Thank you to everyone who made this happen Päivi Puotiniemi, Leena Koskinen, Dr. Marcus Collins,Tracksuit, John LoPresto, Isaac Cerecke, Julia Morgan, Giant Spoon, BBDO Chicago, Michelle Lee, Andrea Hunt MBA, ICD.D, Account Planning Group of Canada – APG Canada, Association of Canadian Advertisers (ACA), Eron Lutterman, Alex Athanasiou, Brian Collins 🙏🏻🙏🏻🙏🏻”
According to Hurman, the success of the tour was a direct result of strong partnerships and the dedicated work of numerous professionals and entities. The extensive list of thank-yous, punctuated by multiple 🙏🏻 emojis, highlights the collaborative nature of such large-scale events and Hurman’s deep respect for his support network. The inclusion of specific agencies and associations like Giant Spoon, BBDO Chicago, and the Account Planning Group of Canada suggests a strategic focus on reaching key industry players and fostering professional development within these communities.
📝 About This Content
This article is based on insights shared by James Hurman on LinkedIn.
📅 Originally posted on May 4, 2026 | View original post on LinkedIn →