James Hurman Shares ‘Future Demand’ Insights from Helsinki Event

J

James Hurman

LinkedIn Author

Creativity, Innovation, Advertising Effectiveness, Kindness. Founder/Co-founder of Previously Unavailable, New+Improved, Tracksuit, AF Drinks and Caffeine. Programme Director of the Master of Advertising Effectiveness.

In a recent LinkedIn post, James Hurman discusses his experience presenting “Future Demand” at the Get Tomorrow conference in Helsinki, Finland. Hurman shared his excitement about introducing the concepts from his new book to an international audience.

Hurman highlighted the unique reception he received, noting the energetic start to his presentation.

“So cool to be rocked onto the stage by a live band, and get to share Future Demand with the Finns, who have been incredible hosts.”

The author expressed gratitude to the individuals who facilitated his visit and engagement at the event. As Hurman points out, the Finnish hosts played a significant role in making the experience positive.

Key Takeaways from the Helsinki Presentation

James Hurman’s post emphasizes the positive reception of his work in Finland. He specifically thanked Päivi Puotiniemi and Leena Koskinen for organizing his trip and acknowledged Reetta Thurman for the in-person meeting. Hurman also gave a nod to Christoffer Strandberg for his role as MC and interviewer, and to Malcolm Devoy for the opportunity to collaborate and educate.

According to Hurman, the audience’s engagement was palpable, with attendees contributing to the event’s atmosphere.

“And thanks to those in the audience who took photos the photos which I’ve shamelessly stolen 🙂 “

This interaction underscores Hurman’s view on the collaborative nature of sharing knowledge and ideas. By acknowledging the audience’s contribution, he frames the event not just as a one-way dissemination of information, but as a shared experience.

Future Engagements Announced

Following the successful event in Helsinki, Hurman indicated that his tour promoting “Future Demand” would continue. He announced upcoming stops in major North American cities.

“Next stops New York, Chicago, Toronto…”

This forward-looking statement suggests a broader ambition to spread the message of “Future Demand” across different markets. Hurman’s approach, as evidenced by his post, combines professional presentation with personal appreciation for the people involved, creating a narrative of connection and shared learning.

In his post, Hurman clearly details the logistical and personal highlights of his trip, framing the Helsinki event as a significant milestone in the launch of his new book. The emphasis on the positive reception and the collaborative spirit of the conference suggests a successful debut for “Future Demand” on the international stage.

📝 About This Content

This article is based on insights shared by James Hurman on LinkedIn.

📅 Originally posted on April 23, 2026 | View original post on LinkedIn →