Janna Bastow Highlights Expert Product Management Practices in Upcoming Session

J

Janna Bastow

LinkedIn Author

Co-founder of ProdPad & Mind the Product • Product leadership coach • Invented the Now-Next-Later roadmap

In a recent LinkedIn post, Janna Bastow shared details about an upcoming session led by Julie Hammers, ProdPad’s Head of Product. Bastow highlights how Hammers will offer insights into the product management strategies employed at ProdPad, a company that develops product management tools specifically for product managers. This session aims to demystify the company’s product development process by showcasing recent shipments and the rationale behind them.

Bastow sets the stage for the event by explaining the value proposition: a behind-the-scenes look at how a product company operates its own product. She emphasizes the interactive nature of the session, inviting attendees to bring their most challenging product-related questions.

“She’ll show what we’ve shipped recently and why, then take live product questions from the audience. Office hours style, unscripted, on anything from prioritization to stakeholder wrangling.”

Expertise in Product Development

Janna Bastow underscores the extensive experience Julie Hammers brings to the table. Hammers has a notable background, having been an early hire at well-known companies like TaskRabbit and Zapier. She also held a leadership role in product at Help Scout before joining ProdPad.

According to Bastow, Hammers possesses a deep understanding of product management challenges, honed over a decade of experience. This experience involves transforming complex product issues into solutions that resonate with customers.

A Generous Approach to Knowledge Sharing

Bastow specifically praises Hammers’ willingness to share her expertise. In her post, Bastow states:

“She’s spent ten years turning messy product problems into things customers actually love, and she’s generous with how she thinks.”

This sentiment suggests that the upcoming session will not only be informative but also provide a candid and open discussion about product management best practices. The unscripted, office-hours format is designed to foster a direct and practical exchange of ideas, allowing attendees to gain actionable advice.

Event Details and Audience Invitation

Bastow provides specific details for the event, encouraging product managers to attend and engage with Hammers. The session is scheduled for:

  • Thursday, July 2
  • 9am PST | 12pm EST | 5pm GMT

Janna Bastow concludes her post with a direct invitation, reinforcing the idea that Hammers is well-equipped to handle even the most difficult product dilemmas:

“Bring your messiest product problem. She’s seen worse.”

This framing by Bastow positions the session as a valuable opportunity for product professionals to learn from a seasoned leader who has a proven track record in solving complex product challenges. The emphasis is on practical, real-world application and direct Q&A, making it a highly anticipated event for those in the product management field.

📝 About This Content

This article is based on insights shared by Janna Bastow on LinkedIn.

📅 Originally posted on June 23, 2026 | View original post on LinkedIn →