In a recent LinkedIn post, Jay Baer announced his new venture, signaling a significant pivot in his content focus. Baer has co-founded and will serve as Editor at The Tequila Report, a new digital publication dedicated to all things tequila.
The announcement detailed the scope of the new publication, which aims to be the definitive resource for tequila enthusiasts and industry professionals alike. As Jay Baer notes in his post:
“The most comprehensive source of tequila news, interviews, reviews, best-of lists, events calendars and more.”
A New Frontier for a Content Veteran
Jay Baer, a well-known author and speaker in the business and marketing space, has historically focused on customer service, marketing trends, and digital transformation. This new endeavor marks a departure from his usual subject matter, delving into the specific world of agave spirits. This move suggests Baer’s continued commitment to content creation, albeit in a new niche.
The Tequila Report’s Offering
According to Baer, The Tequila Report will offer a multi-faceted approach to covering the tequila industry. The publication plans to provide:
- News and updates from the tequila world.
- Interviews with key figures in the industry.
- Reviews of various tequila brands and products.
- Curated “best-of” lists.
- An events calendar for tequila-related happenings.
Baer also highlighted the launch of a complementary newsletter:
“2x/month free email newsletter about all things tequila.”
This consistent delivery model, a hallmark of Baer’s previous content strategies, is designed to keep subscribers informed and engaged with the latest developments in the tequila market. The free nature of the newsletter further broadens its potential reach.
Accessibility and Engagement
The announcement also included a direct link for interested parties to access the new publication and subscribe to the newsletter. As Jay Baer points out:
“Get it at https://lnkd.in/gtBXeu58”
This strategic move into a specialized content area demonstrates Baer’s entrepreneurial spirit and his ability to identify and capitalize on emerging or underserved markets. While the subject matter is new, the underlying principle of providing valuable, curated content remains consistent with his established career as a content expert and business communicator.
📝 About This Content
This article is based on insights shared by Jay Baer on LinkedIn.
📅 Originally posted on January 4, 2026 | View original post on LinkedIn →