In a recent LinkedIn post, jessie van breugel discusses a novel approach to client acquisition on the platform, detailing a suite of three proprietary tools designed to streamline the process for founders with limited time. Van Breugel emphasizes that much of the commonly shared advice for generating leads on LinkedIn often amounts to “nice-looking extra homework,” a frustration that inspired the development of these tools.
Van Breugel highlights the significant experience underpinning these tools, stating:
“I’ve written 2,000+ LinkedIn posts and generated 5,000+ leads in a single week. Everything I learned doing that went into these.”
The post outlines three key tools, each addressing a critical bottleneck in profile optimization and content strategy.
The Positioning One-Liner: Clarifying Your Value Proposition
The first tool, dubbed the “Positioning One-Liner,” aims to solve the issue of unclear value propositions that often plague professional profiles. According to van Breugel, this tool synthesizes the user’s target audience, the outcome they deliver, and their unique mechanism into a single, easily understandable sentence.
Van Breugel argues that most profiles fail to resonate because they read like resumes and are too generic:
“Most profiles read like a resume and fit 10,000 people, which means they qualify no one.”
This lack of specificity, van Breugel suggests, is a primary reason why potential clients might overlook a profile.
The Profile Score: Diagnosing Profile Weaknesses
The second tool, the “Profile Score,” is designed to provide a rapid assessment of a LinkedIn profile from a buyer’s perspective. Van Breugel explains that this tool reads a profile much like a potential client would in approximately three seconds, identifying immediate weaknesses and suggesting areas for improvement.
Identifying Leaks and Prioritizing Fixes
As van Breugel notes, the Profile Score “shows you exactly where yours leaks and what to fix first.” This diagnostic capability allows users to focus their limited time on the most impactful changes, rather than on broad, unfocused revisions.
The Viral Hook Generator: Capturing Attention Instantly
The third tool, the “Viral Hook Generator,” addresses the crucial challenge of the first two lines of a LinkedIn post, which are visible before the “see more” click. Van Breugel reveals that this system is behind over 8 million views and was developed through extensive trial and error.
“The hook generator alone took 2,000 posts of trial and error to get right. it now spits out in 30 seconds what used to cost me an afternoon.”
This tool automates the creation of compelling opening lines, a critical element for increasing engagement and readership.
Streamlining the Pipeline for Busy Founders
Van Breugel emphasizes that the entire system, which typically requires around 200 hours to establish a self-sustaining pipeline, has been condensed into tools that founders can operate in minutes. This is particularly relevant for founders who typically have only about four hours a week to dedicate to such tasks.
The tools are not publicly available on LinkedIn but are distributed exclusively via email to a dedicated list. Van Breugel is offering this system, which would normally command a higher price for installation, to those who join the list, framing it as a direct handover of a proven client-acquisition strategy.
📝 About This Content
This article is based on insights shared by jessie van breugel on LinkedIn.
📅 Originally posted on July 23, 2026 | View original post on LinkedIn →