In a recent LinkedIn post, jessie van breugel 🟣 offers a counter-narrative to the overwhelming proliferation of AI tools for founders, advocating for a focused approach. Instead of a sprawling digital toolkit, van Breugel highlights a curated selection of just nine Artificial Intelligence and productivity applications that underpin her multi-six-figure coaching business. This strategic selection, she explains, replaces hours of manual effort and guesswork, streamlining key business operations from client acquisition to content creation and client management.
Van Breugel emphasizes the importance of practical application over sheer quantity, contrasting her lean stack with the often-touted lists of dozens of tools that may see little actual use. She states:
Most people share lists of 25 tools they’ve never opened. I’d rather show you the 9 I actually use to create content, attract clients, and close deals.
Streamlining Content and Client Acquisition
A significant portion of van Breugel’s post is dedicated to how specific tools enhance her content strategy and client attraction efforts. She details how Claude serves as her “positioning brain,” crucial for refining messaging, defining ideal customer profiles (ICPs), and developing content frameworks. This, she notes, has been instrumental in overcoming previous uncertainties in her communication strategy.
For rapid idea generation, van Breugel turns to ChatGPT, describing it as her “brainstorming on demand.” She explains its utility for quickly generating multiple content angles, stating, “When I need 20 content angles in 30 seconds, this is where I go.” This highlights the efficiency gains possible with targeted AI use.
Visual content creation is also addressed, with van Breugel leveraging Gemini for quick and accessible image editing, calling it the “best free AI photo editor right now.” For more polished visual assets like carousels, banners, and thumbnails, she relies on Canva, acknowledging that extensive design skills are not a prerequisite for professional-looking output.
Building Professional Lead Magnets and Applications
Van Breugel also outlines tools that simplify the creation of essential business assets. She uses Notion as her central operating system, where “my entire business lives.” This includes managing content calendars, standard operating procedures (SOPs), client tracking, and lead magnets. Her philosophy is clear: “If it’s not in Notion, it doesn’t exist.”
For the creation of professional-looking lead magnets, van Breugel finds Gamma to be highly effective, enabling her to build a full PDF in a matter of minutes, a task that previously consumed hours. Furthermore, Tally is employed for creating application forms that effectively pre-qualify leads before they even reach her calendar, ensuring a more efficient sales funnel.
This one tool [Claude] replaced hours of guesswork.
Enhancing Client Interaction and Operational Efficiency
Beyond acquisition and content, van Breugel’s stack includes tools for direct client engagement and operational efficiency. Loom is utilized for sending personalized video messages, which she sees as a key differentiator in direct messages, helping to “stand out without pitch slapping someone.”
For post-client interaction, Fathom plays a vital role by transcribing and summarizing coaching calls. This feature allows van Breugel to eliminate manual note-taking entirely, as she can simply “copy-paste” summaries after each session. This focus on automation and efficiency underscores her strategic use of technology.
Van Breugel concludes her post by encouraging her audience to adopt a similar focused approach:
I’d rather show you the 9 I actually use to create content, attract clients, and close deals.
Her insights provide a practical blueprint for founders seeking to harness AI and digital tools effectively without succumbing to tool overload.
📝 About This Content
This article is based on insights shared by jessie van breugel 🟣 on LinkedIn.
📅 Originally posted on February 21, 2026 | View original post on LinkedIn →