Jill Avey on Prioritizing Self-Discovery Over Goal Setting for Career Clarity

J

Jill Avey

LinkedIn Author

Helping High-Achieving Women Get Seen, Heard, and Promoted | Proven Strategies to Stop Feeling Invisible at the Leadership Table ๐Ÿ’Ž Fortune 100 Coach | ICF PCC-Level Women's Leadership Coach

In a recent LinkedIn post, Jill Avey explores the critical distinction between understanding oneself and setting external goals, arguing that genuine self-awareness must precede aspiration for true career fulfillment. Avey emphasizes that many professionals often bypass the foundational step of self-discovery, opting instead for the perceived immediacy of goal-setting.

She highlights a common pitfall: attempting to answer “what do I want” before truly understanding “who am I.” This, according to Avey, leads to goals that are not aligned with one’s core identity or aspirations.

“We try to answer ‘what do I want’ before we’ve answered ‘who am I.’ And those are two really different questions.”

Avey introduces Kan Yue, a mindset and confidence coach who collaborates with Avey, as a key voice in this discussion. Yue’s perspective, shared in a podcast episode featured in Avey’s post, underscores the subservient role goals should play in relation to one’s ultimate dreams.

“goals should be serving your dream. It shouldn’t be the other way around.”

Avey elaborates on this, explaining that when goals are set without a strong foundation of self-knowledge, they often end up serving superficial or transient desires, such as climbing the organizational ladder without genuine passion.

The “Knowing Your Genius” Framework

To counteract this tendency, Avey details a program that begins with a deep dive into self-understanding. A core component of this program is the “Knowing Your Genius” worksheet, designed to consolidate self-awareness onto a single page. This exercise, which Avey has reviewed over 200 times, consistently reveals unique individual profiles, even among those with similar personalities, roles, and skill sets.

As Jill Avey notes, the results of this worksheet are remarkably diverse:

“You could have the same personality type, same role, same skills; and I have never once seen two that look anything alike.”

This emphasizes the unique value and perspective each individual brings, a realization that can be particularly impactful for women, as Avey and Yue discuss the transformative experience of seeing one’s “genius” articulated clearly.

Aligning Aspirations with Identity

Avey suggests that individuals who find themselves setting increasingly ambitious goals yet remain uncertain about their true desires would benefit from this approach. The conversation with Kan Yue, as presented in the podcast, aims to guide listeners toward this deeper level of self-understanding.

Jill Avey points out that the program’s initial module offers tools like the “Knowing Your Genius” worksheet, alongside assessments and an aspiration statement, all aimed at building this crucial self-awareness. She further offers resources, including a walkthrough of this module within the “7 Step Passport to Promotion” private podcast, accessible via the Sisters Smart website.

Ultimately, Avey’s message, as shared on LinkedIn, is a call to prioritize introspection. By understanding one’s intrinsic strengths and values first, individuals can then set goals that are not only achievable but also genuinely aligned with their personal dreams and professional aspirations, leading to more meaningful career progression.

📝 About This Content

This article is based on insights shared by Jill Avey on LinkedIn.

📅 Originally posted on September 10, 2026 | View original post on LinkedIn โ†’