In a recent LinkedIn post, John Cutler discusses the potential pitfalls of using Artificial Intelligence in product management, emphasizing the importance of firsthand experience and critical assessment.
Cutler argues that the effectiveness of AI in generating insights is heavily dependent on the user’s own expertise and ability to discern quality. He posits that individuals lacking practical experience or direct observation of skilled practitioners are ill-equipped to judge the output of AI tools.
“If you haven’t either done the thing firsthand, or observed an extremely experienced person do the thing firsthand, you’re likely not in a position to assess whether AI is doing a good job.”
The Peril of Polished Inaccuracy
A key concern raised by Cutler is that AI can mask or even amplify existing deficiencies in the research process. He points out that product managers who previously relied on subpar research methods may now be misled by AI-generated content that appears more sophisticated but is fundamentally flawed.
As John Cutler notes, the danger lies in the AI’s ability to present information in a convincing manner, potentially lowering the bar for acceptance of inaccurate or incomplete data.
“this means that product managers who would use shoddy research pre-AI, are just as likely to accept a more polished chunk of (bad) research now.”
The Illusion of Instant Expertise
Cutler further elaborates on the seductive nature of AI-driven insights, highlighting the speed and apparent authority with which they are delivered. This instant gratification can, in his view, create a false sense of understanding and reduce the incentive for deep, critical thinking.
“Except now it is more persuasive. And more persuadable. And instant.”
According to Cutler, the combination of polished presentation, ease of access, and speed makes AI-generated research a particularly potent, and potentially dangerous, tool if not wielded with a strong foundation of domain expertise and critical judgment. He urges product professionals to remain vigilant, ensuring that AI serves as an aid to their expertise rather than a replacement for it.
In essence, John Cutler’s message serves as a cautionary reminder to the product management community: while AI offers powerful capabilities, it does not absolve individuals of the responsibility to critically evaluate information and apply their own seasoned judgment. True insight, Cutler suggests, still requires human experience and discernment.
📝 About This Content
This article is based on insights shared by John Cutler on LinkedIn.
📅 Originally posted on March 15, 2026 | View original post on LinkedIn →