In a recent LinkedIn post, Kobi Omenaka shares his experience testing Buzz, a new AI application from Block, founded by Jack Dorsey. Omenaka details his setup process and initial impressions of the platform, which aims to provide AI agents within a Slack-like interface. He contrasts this with his own previous, more time-consuming agent setup, highlighting Buzz’s speed and accessibility.
“I put a timer on Jack Dorsey’s new AI app. 52 minutes 30 seconds later it handed me a landing page.”
Buzz App: Setup and Initial Capabilities
Omenaka breaks down what the 52-minute setup with Buzz yielded. He notes the creation of a team of AI agents operating in channels similar to Slack. A key feature highlighted is the flexibility in model selection for these agents, allowing for the use of cheaper models for basic tasks and more powerful ones for complex thinking.
According to Kobi Omenaka, the platform offers:
- AI agents within Slack-style channels.
- Individual model assignments for each agent, balancing cost and capability.
- A “chief of staff” agent named Leo McGarry, a nod to fans of “The West Wing.”
- An approval gate requiring his explicit consent before any action is finalized.
- Seamless setup accessible via a single QR scan, even on a mobile device.
Addressing the “Rough Edges” of AI Agent Deployment
While impressed with the speed, Omenaka doesn’t shy away from the platform’s initial challenges. He describes an awkward period where the agents remained inactive until he discovered the need to explicitly @mention them.
“The agents sat in silence for ten minutes until I worked out you have to @tag them. Felt like the last person to arrive at a party.”
Omenaka emphasizes that the core issue wasn’t the agents themselves, but the environment in which they operated. He suggests that Buzz’s primary innovation lies in resolving this operational friction.
Key Decisions in Building Agent Teams
Omenaka indicates that he has elaborated on his findings, including both the shortcomings and the critical decisions involved in building effective AI agent teams, in a more detailed article linked in his post. He also promotes his Substack for in-depth tutorials.
“The agents were never the problem. The place they work was. That’s what just changed.”
He concludes by encouraging his network to share the post with colleagues who might still be manually managing multiple AI tools, positioning Buzz as a potential solution for streamlining workflows. Omenaka, as noted in his post, intends to share more insights on marketing, podcasting, and AI.
📝 About This Content
This article is based on insights shared by Kobi Omenaka on LinkedIn.
📅 Originally posted on August 13, 2026 | View original post on LinkedIn →