In a recent LinkedIn post, Lara Acosta shares reflections on her approach to business strategy, emphasizing the value of looking beyond conventional online trends to discover opportunities. Acosta details a period of stepping back from heavy LinkedIn engagement to study businesses that are achieving significant offline success with a quieter online presence, a strategy she employed when starting her own journey three years ago.
The Power of Unconventional Observation
Acosta encourages fellow business professionals to explore areas that others might overlook. “Look where no one else is looking. Adapt their strategies and win,” she advises. This approach, according to Acosta, can lead to significant breakthroughs by identifying and leveraging unique market dynamics. She highlights Airwallex as a prime example of a company that has achieved remarkable success through such a strategy.
“I’ve taken some time off LinkedIn recently… Posted 3x last week. Engaged for less than 60 mins. Here’s what I did instead: Spent time studying the underground businesses that are quiet online, but making waves offline.”
Analyzing Airwallex’s Nine-Year Journey to Success
Acosta points to Airwallex’s recent milestone of reaching $1 billion in Annual Recurring Revenue (ARR) and an $8 billion valuation as a testament to sustained effort. She notes that this achievement, while impressive, took nine years to materialize, underscoring a key lesson about consistency.
Key Factors in Airwallex’s Growth
According to Acosta, Airwallex’s success can be attributed to several core strategic decisions:
- Focused on product-market fit.
- Built global-first from day one.
- Solved a real pain (payouts).
- Scaled slow, not fast.
- Didn’t chase trends.
Acosta emphasizes that the most significant takeaway from Airwallex’s journey is their ability to create a product that users not only desire but fundamentally need.
“They figured out how to make their product sticky. Build a product people don’t just want, but need. Billion-dollar idea right there, just look at airwallex.”
She reiterates that this principle of building an essential product is a valuable business concept, using Airwallex’s trajectory as a case study.
Lessons in Consistency and Product Development
Acosta’s post serves as a reminder that rapid growth isn’t always the optimal path. The example of Airwallex, which scaled deliberately over nine years, illustrates the power of compounding efforts through consistent focus on core business principles. As Lara Acosta concludes, the ability to solve a genuine problem and create a product that becomes indispensable to customers is a foundational element for long-term business success.
“A reminder that consistency compounds.”
Acosta expresses her continued eagerness to learn from such business achievements, celebrating the milestones of companies like Airwallex and reaffirming her commitment to insightful business analysis.
📝 About This Content
This article is based on insights shared by Lara Acosta on LinkedIn.
📅 Originally posted on December 8, 2025 | View original post on LinkedIn →