In a recent LinkedIn post, Laurie Ruettimann shares a candid and humorous reflection on the nature of influence and the unexpected ways her content resonates with HR professionals. Rather than presenting a typical set of business advice, Ruettimann uses a self-deprecating and ironic tone to explore the complexities of being perceived as an “influencer” and “thought leader” in the digital space.
The Paradox of Online Influence
Ruettimann opens by expressing a humorous struggle to accept the accolades she receives, framing it as a challenge to embrace the “kindness of thousands of people who admire me.” She highlights the often-unseen reality behind the polished online persona, touching on themes of “making money on other people’s attention” and the perceived lack of consequences for online statements when personal benefits like health insurance are provided by others.
“It’s hard for me to hear your feedback and accept that I’m your favorite HR influencer and thought leader.”
This initial statement sets a tone of vulnerability and introspection, inviting readers to consider the often-unacknowledged dynamics of online influence. Ruettimann questions the very foundation of her perceived authority and the mechanisms that contribute to it.
Authenticity Amidst the Bathroom Stall Scrolling
A significant portion of Ruettimann’s post focuses on the intimate and sometimes awkward moments when her followers engage with her content. She describes the disconnect she feels when people express how much she matters to them, particularly in contexts that seem to underscore a need for private, perhaps even clandestine, moments of connection with her work.
“So forgive me if I cringe when you send notes about how much I matter to you while you’re hiding in a bathroom stall at work and scrolling my little posts on your tiny screen while peeing.”
Ruettimann uses this vivid imagery to underscore the gap between the aspirational image of a thought leader and the mundane, often stressful, realities of her audience’s daily lives. She suggests that the very act of seeking solace or inspiration in her posts during such moments complicates her understanding of her role and impact.
The Weight of Being a “Hero”
The post culminates in Ruettimann’s expressed bewilderment at being called a “hero.” This sentiment further emphasizes her discomfort with the elevated status often conferred upon online personalities. As she notes,
“I just don’t know what to do when people call me a hero.”
This concluding thought leaves readers with a powerful reflection on the often-unintended consequences of digital communication and the profound, sometimes uncomfortable, responsibility that comes with influencing others. Ruettimann’s approach, which blends humor with a genuine questioning of her own impact, offers a unique perspective on navigating the complexities of modern professional visibility and the genuine connections that can form, even in the most unexpected circumstances.
📝 About This Content
This article is based on insights shared by Laurie Ruettimann on LinkedIn.
📅 Originally posted on May 27, 2026 | View original post on LinkedIn →