In a recent LinkedIn post, Lenny Rachitsky announced an open call for guest post submissions to his widely-read newsletter, emphasizing a need for highly actionable and concrete advice for product builders. Rachitsky, known for his insights into building successful products, teams, and careers, highlighted that the majority of his most popular content recently has been from guest contributors.
Rachitsky detailed the criteria he will be looking for in potential submissions, stressing that practical application is paramount. He stated:
“What’s a lesson, tactic, framework, or way of working that has been extremely helpful to you in your work that others might find useful?”
The author made it clear that prior writing experience is not a prerequisite, as he offers editorial support. The core requirement, according to Rachitsky, is a proven track record of building successful products and possessing valuable, shareable knowledge.
Criteria for High-Impact Content
Rachitsky outlined three key areas he will assess in the proposals he receives. These criteria are designed to ensure that the content provides genuine value to his audience of product professionals.
Actionability and Concreteness
A primary focus for Rachitsky is the immediate applicability of the advice. He is looking for content that readers can implement directly after consumption, rather than theoretical discussions. As Rachitsky notes, the proposals must demonstrate that a reader can:
“immediately do something with your advice?”
Originality and Depth
Beyond mere practicality, Rachitsky seeks contributions that are either well-researched or stem from unique expertise. He wants content that offers a fresh perspective and adds something new to the ongoing dialogue about building successful products, careers, or teams. This emphasis on originality ensures that the newsletter remains a source of cutting-edge information.
What to Avoid
To maintain the integrity and focus of his newsletter, Rachitsky also specified clear turn-offs for submissions. These include attempts to promote a specific product or company, and content that is heavy on abstract theory but light on specific, actionable tactics. He is looking for substance and practical guidance, not marketing pitches or vague pronouncements.
The Iterative Process for Guest Posts
Rachitsky also managed expectations regarding the editorial process, noting the high bar for guest posts on his platform. He indicated that contributing to the newsletter involves a rigorous, iterative process.
“Expect a month of iterating/editing to get it to where it needs to be. That being said, your initial pitch doesn’t have to be fully formed. We’ll explore it together.”
This collaborative approach, Rachitsky suggests, aims to transform potentially rough ideas into polished, impactful articles. He plans to reach out to a selection of finalists within two weeks to further discuss their concepts, signaling a commitment to developing promising contributions.
📝 About This Content
This article is based on insights shared by Lenny Rachitsky on LinkedIn.
📅 Originally posted on June 16, 2026 | View original post on LinkedIn →