LinkedIn Algorithm Shift: Expertise Over Volume, Says Dan Sherrard-Smith

In a recent LinkedIn post, business strategist Dan Sherrard-Smith discusses a significant shift in the platform’s algorithm, moving away from sheer content volume towards a focus on demonstrable expertise and quality writing. Sherrard-Smith details how his own engagement, and that of many other creators, experienced a dramatic drop earlier this year, prompting a deep dive into the underlying causes.

The Algorithm’s Evolution: From Impressions to Authority

Sherrard-Smith explains that LinkedIn has undergone a substantial overhaul of its content system in recent months. He contrasts the previous algorithm’s emphasis on generating impressions with the current iteration’s requirements. According to Sherrard-Smith, the old model prioritized quantity, but the new system is designed to identify and reward domain authorities.

“The era of quantity over quality is over. And this is a good thing! The algorithm now hunts for domain authorities.”

This fundamental change, as highlighted by Sherrard-Smith, means that content creators need to adapt their strategy. The focus must now be on demonstrating genuine knowledge and providing well-crafted insights rather than simply posting frequently.

Key Elements for Success in the New LinkedIn Landscape

Sherrard-Smith outlines several key factors that are now proving effective on the platform. He identifies a clear shift towards content that showcases practical experience and delivers tangible results. As Dan Sherrard-Smith notes:

“Expert-led insights, Thematic consistency, Real results and case studies. Lead with what you’ve actually done.”

This suggests that authenticity and proof of concept are paramount. Content that directly demonstrates the creator’s expertise through real-world examples and case studies is more likely to gain traction. Sherrard-Smith further elaborates on the future of LinkedIn, predicting a rise in what he terms ‘Expertpreneurs’ – individuals who effectively merge deep expertise with practical execution.

The Rise of the ‘Expertpreneur’

Looking ahead, Sherrard-Smith anticipates that the platform will increasingly be dominated by professionals who not only possess specialized knowledge but also have a proven track record of applying it successfully. This integration of expertise and execution is presented as the defining characteristic of successful LinkedIn users in the coming years.

“2026 on LinkedIn will be dominated by… Expertpreneurs. People who combine expertise with execution.”

Sherrard-Smith concludes by inviting discussion on the changes users have observed and encourages sharing his post to benefit their networks. He also promotes an upcoming free workshop focused on content strategy for business growth.