In a recent LinkedIn post, Kobi Omenaka discusses significant shifts in the platform’s algorithm, suggesting that many users are still operating under outdated strategies. Omenaka argues that the focus has moved from sheer frequency and broad appeal to depth, quality, and niche engagement.
The post highlights several key changes Omenaka has observed and implemented. One of the most prominent points is the increased importance of thoughtful comments. Omenaka states:
“Thoughtful replies (15+ words) drive reach. Volume without substance does nothing.”
This suggests that superficial engagement is no longer sufficient to boost visibility. Instead, the algorithm appears to favor substantive interactions that demonstrate genuine understanding and add value to the conversation.
The Decline of Daily Posting and the Rise of Niche Authority
Contrary to popular advice that emphasizes daily posting, Omenaka contends that this strategy is overrated in the current landscape. The emphasis, according to Omenaka, should be on quality over quantity, with sufficient time between posts to allow for audience engagement.
Furthermore, Omenaka champions the power of niche content over viral trends. The argument presented is that a smaller, highly engaged audience within a specific niche is more valuable than a large, passive following. As Kobi Omenaka puts it:
“Relevance to your audience > mass appeal. 500 engaged followers beat 5,000 passive ones.”
This perspective underscores a strategic shift towards building a dedicated community rather than chasing broad, fleeting attention.
Long-Form Content and Evolving Media Formats
The post also revisits the effectiveness of long-form content, indicating a resurgence for posts between 800-1000 words. LinkedIn, Omenaka explains, now rewards depth and the time users spend consuming content.
While video has been a dominant force, Omenaka notes a recent decline in its reach, suggesting that it’s no longer the guaranteed engagement driver it once was. Instead, the algorithm is prioritizing dwell time across all content formats. Carousels, however, are still performing well, reportedly 1.9 times better than standard posts, according to Omenaka’s analysis.
Regarding external links, Omenaka clarifies that they do not inherently harm reach if they provide value and context. The key is whether the linked content is useful to the audience.
The AI Driving the Change
Omenaka attributes these shifts to LinkedIn’s internal AI model, 360Brew. This 150-billion-parameter AI is designed to prioritize expertise-driven content over superficial engagement, identifying quality signals and rewarding substance.
The core objective, as summarized by Omenaka, is a move towards:
- Depth over frequency
- Proof over performance
- Teaching over entertaining
Omenaka concludes by inviting discussion on what strategies are currently working for others on the platform, indicating a continuous effort to understand the evolving dynamics.
“Posts don’t tend to “pop” in the way they used to… No some posts take weeks to plateau.”
This observation further emphasizes the shift from short-lived viral moments to sustained content performance driven by quality and relevance.
📝 About This Content
This article is based on insights shared by Kobi Omenaka on LinkedIn.
📅 Originally posted on February 24, 2026 | View original post on LinkedIn →