Mark Cuban Highlights Employee Financial Strain from PBM Practices on LinkedIn

M

Mark Cuban

LinkedIn Author

President

In a recent LinkedIn post, Mark Cuban draws attention to the significant financial and health burdens that certain prescription drug payment practices can place on employees, specifically highlighting an issue potentially affecting a U.S. Bank employee.

Cuban shared a critical observation regarding the explanation of benefits (EOB) statements from what he identifies as the “USSBank plan.” He pointed out a common, yet often overlooked, detail that can have profound consequences for individuals managing chronic conditions.

“When you purchased your medication a Manufacturer Coupon was used,” the explanation of benefits statements read, in tiny letters. The amount the co-pay card covered “was not applied towards your Deductible and Out of Pocket Maximum.”

As Mark Cuban notes, this practice, while potentially approved under fiduciary roles, can lead to unexpected and severe financial distress for employees. He emphasizes that many CEOs are unaware of the detailed pain and financial strain these plan structures can inflict on their workforce and their families.

The Hidden Impact of PBM and Manufacturer Coupons

Mark Cuban argues that the core issue lies in how third-party vendors, particularly Pharmacy Benefit Managers (PBMs), and the utilization of manufacturer coupons interact with employee health plans. According to Cuban, when a manufacturer coupon is applied, the amount it covers often does not count towards the employee’s deductible or out-of-pocket maximum. This means that while the immediate co-pay might be lower, the employee is not making progress towards reaching their plan’s financial limits, potentially leading to much higher costs later in the year.

Cuban shared his concern that this lack of transparency can lead to employees rationing essential medications, a situation he finds unacceptable. He directly addressed U.S. Bank and its leadership, suggesting they may not have been fully informed about the impact of their chosen insurance and PBM vendors on their own employees.

I’m sure no one has brought his circumstances, and the impact of the financial gamesmanship that your Insurance and PBM vendor has had on your employee, to your attention.

Cuban stresses the fiduciary responsibility of employers in selecting health plans, stating that these decisions have real-world consequences. He believes that once made aware of such situations, employers, especially those who are self-insured like U.S. Bank, have the ability and the responsibility to intervene and assist their employees.

A Call for Greater Transparency and Proactive HR

The investor and entrepreneur suggests a more proactive approach from human resources departments. Mark Cuban proposes that HR should be tasked with identifying and reporting on employees whose lives are being negatively impacted by plan details. This, in his view, is crucial for preventing employees from facing dire financial or health risks.

And one suggestion, have HR tell you about members who’s lives are negatively impacted. This way you can make sure someone is not put at financial or health risk. Many of these decisions can be life or death.

Cuban’s post serves as a stark reminder of the complexities within the healthcare system and the often-unseen struggles employees face due to the intricacies of health insurance and prescription drug pricing. He champions the idea that greater awareness and proactive communication from leadership can lead to more humane and supportive employee benefit plans.

📝 About This Content

This article is based on insights shared by Mark Cuban on LinkedIn.

📅 Originally posted on February 27, 2026 | View original post on LinkedIn →