In a recent LinkedIn post, Mark Firth challenges the prevalent narrative among some coaches that the LinkedIn algorithm is defunct. Firth questions the logic behind continuous posting by individuals who claim the platform’s reach mechanisms are no longer effective, suggesting a strategic, rather than genuine, motivation.
The Paradox of Posting About a Dead Algorithm
Firth highlights a perceived contradiction: if the algorithm were truly dead, why would so many coaches continue to actively use the platform to discuss its demise? He posits that the very act of complaining about reach has become a method to gain attention.
“They figured out the best way to get reach… is to complain that reach is dead.”
According to Firth, this approach borders on manipulative rather than strategic. He suggests that this trend is being used to capture audience attention, particularly from those who are already feeling uncertain about their online presence.
A Shift Towards Authentic Human Connection
The core of Firth’s argument points to a significant shift in the type of content gaining traction on LinkedIn. He observes that there has been a ‘redistribution’ of attention away from what he terms ‘marketing gurus and creators’ towards more personal and relatable content.
The Rise of ‘Real Humans’
Firth elaborates on this shift, stating that the platform is increasingly favoring individuals who share authentic experiences and discussions about life, rather than purely promotional or algorithm-focused content. This, in his view, is a positive development.
“There’s just been a redistribution away from ‘marketing gurus and creators’ To real humans talking about life”
He frames this change as a welcome evolution for the platform, suggesting a move towards more genuine interactions. As Firth notes, this could alleviate the pressure many feel to constantly optimize for an algorithm that may not be delivering the expected results.
Implications for Users Over 40
Firth specifically addresses users over 40 who might be feeling overwhelmed or uncertain about navigating LinkedIn. He reassures them that the perceived decline in reach for some is part of a larger, positive redistribution of attention.
“So if you are over 40 and feeling uncertain, please know There’s just been a redistribution away from ‘marketing gurus and creators'”
His message aims to provide clarity and encouragement, suggesting that authenticity and genuine connection are becoming more valued than ever. Firth concludes by emphasizing that this shift is not a sign of the platform’s failure, but rather an indication of its adaptation to user behavior and preferences.
📝 About This Content
This article is based on insights shared by Mark Firth on LinkedIn.
📅 Originally posted on November 12, 2025 | View original post on LinkedIn →