In a recent LinkedIn post, Mark Firth discusses his internal conflict regarding the popular strategy of commenting extensively on the platform as a means to attract clients. Firth expresses a sense of resistance when approaching comments with a transactional mindset, contrasting it with genuine desire to engage.
Firth highlights his personal philosophy, influenced by his mother, which suggests that if one doesn’t have something constructive to say, silence is preferable. He acknowledges this might be a limiting belief but asserts that it has honed his communication skills.
“I don’t actively comment across LinkedIn as a tactic to get clients… Yes, I want to support fellow creators But at the same time, I feel so much resistance when I comment on something because I ‘have to’ Rather than because I ‘want to'”
The Inbound Business Model
Despite having a modest follower count of 21,000, Mark Firth states that his entire business operates on an inbound model. He emphasizes that those connected to him are aware of this approach, as they do not receive unsolicited prospecting messages.
Firth argues that a consistent commenting strategy demands a significant time commitment, often requiring one to be active on social media throughout the day. This level of engagement, he explains, is currently unfeasible for him due to personal circumstances.
Challenging Current Social Media Practices
Firth questions the authenticity of common social media behaviors, specifically asking for opinions on what he describes as “silly comments and fake posturing.” He wonders if he is alone in feeling this way about the performative aspects of online engagement.
“A commenting strategy requires me to be on social media all day everyday With a country move and new baby arriving, that just wouldn’t be possible”
According to Firth, the pressure to constantly engage and present a curated image can be at odds with genuine connection and communication. He posits that focusing on authentic value and inbound interest may be a more sustainable and ethical approach for some businesses.
“And my mum always taught me that if you don’t have anything nice to say, then it’s better to say nothing at all”
As Firth notes, the pursuit of visibility through constant commenting can lead to a feeling of obligation rather than genuine interaction. His reflections encourage a broader conversation about the true purpose and effectiveness of various social media engagement tactics in the business world.
“What do you REALLY think about all the silly comments and fake posturing? Please share If really love to know if I’m the only person feeling this”
Ultimately, Mark Firth’s post serves as a candid reflection on the pressures of social media marketing and a call for more authentic engagement, suggesting that a focus on genuine value can lead to business success without compromising personal integrity or time.
📝 About This Content
This article is based on insights shared by Mark Firth on LinkedIn.
📅 Originally posted on March 19, 2026 | View original post on LinkedIn →