In a recent LinkedIn post, Mark Firth discusses his search for authentic, substance-driven connections on the platform, moving beyond the typical “influencer” sphere. Firth expresses a desire to engage with individuals who can discuss nuanced and difficult topics without immediate offense, contrasting this with what he perceives as “vanilla mass consumption” content often promoted by mainstream influencers.
Mark Firth highlights a recent positive experience that shifted his perspective, stating:
“Tai Aracen who I’ve known for years along with Bryan Howard Convinced me yesterday there are actually some genuinely good people on Linkedin (still) To follow and engage with and not feel like you need a shower after having done it”
The Quest for Nuance and Substance
Firth’s core inquiry revolves around identifying individuals who offer depth and thoughtful discussion, particularly for those outside the “trendy” influencer circles. He questions the common practice of curated lists of popular figures, suggesting that while they may be doing good work, it doesn’t always align with his specific needs as someone over 40 who doesn’t target mass markets.
According to Mark Firth, the current landscape often prioritizes superficial engagement over meaningful dialogue. He elaborates on this point:
“Has anybody got a list of them that DOESN’T start with Lara Acosta or Jasmin Alić Or any the usual ”influencer’s” people post in lists because they want to ‘fit in’ Not that they aren’t doing good things They just aren’t ‘my things’ as an over 40 who doesn’t sell to the masses”
Defining the “Alternative List”
The post poses a direct challenge to the LinkedIn community: to share recommendations for individuals who offer a different kind of engagement. Firth is looking for people who can “get nuance” and “discuss difficult topics without being permenantly offended and go beyond vanilla mass consumption.” His emphasis is on “substance” as the key differentiator.
Mark Firth initiates this search by naming two individuals he believes fit this description, Alex Boyd and Lora Jackson, preemptively acknowledging they might not be considered trendy influencers. This act serves as an example of the kind of authentic, non-mainstream connections he values.
As Mark Firth concludes:
“So here’s my question ”What’s the alternative list of none trendy people to follow and chat with” that will get nuance That will discuss difficult topics without being permenantly offended and go beyond vanilla mass consumption And most of all have substance”
Firth’s post is an invitation for the LinkedIn community to collectively identify and champion voices that prioritize depth, critical thinking, and genuine connection over fleeting trends and mass appeal. It suggests a broader need for platforms that foster more meaningful professional discourse.
📝 About This Content
This article is based on insights shared by Mark Firth on LinkedIn.
📅 Originally posted on March 20, 2026 | View original post on LinkedIn →