In a recent LinkedIn post, Matt Barker discusses the growing trend of professionals using Artificial Intelligence (AI) to generate their content on the platform, cautioning that this approach may hinder genuine reputation building and revenue generation.
Barker highlights the paradox of individuals with significant experience relying on AI to craft their public-facing messages. He expresses concern over the practice of feeding personal experiences into AI models, only to have the output ‘humanized’ by the same technology.
“Seriously, it’s appalling how many smart, experienced folks are just outsourcing their content to AI.”
The Perils of AI-Assisted Content Creation
Matt Barker argues that the reliance on AI for content creation, particularly the step of ‘humanizing’ AI-generated text, is fundamentally misguided. He believes this practice undermines the core purpose of using LinkedIn for professional growth.
Hindering Reputation and Revenue
According to Barker, if AI is tasked with making content sound human, professionals are straying from the path of building a strong, memorable personal brand. He outlines several key areas that are negatively impacted:
- Growing a genuine reputation
- Driving revenue and making money
- Building a long-lasting, memorable personal brand
- Generating inbound opportunities
Barker elaborates on this point:
“If AI is humanising your copy, you’re on the wronggggg path to making LinkedIn a place where… you grow your reputation, you make money and drive revenue, you build a long lasting, memorable personal brand, you generate inbound opportunities.”
An Opportunity to Stand Out
Despite his critique, Matt Barker sees the widespread adoption of AI content generation as a significant opportunity for those who choose a different path. He is set to launch his LinkedIn Reputation Bootcamp in June, aiming to equip participants with the skills to create authentic content.
As Barker notes, the current landscape presents a unique advantage for individuals who prioritize genuine human connection and storytelling:
“Because they know that while everyone else is outsourcing their writing to AI, that presents a huge opportunity to stand out massively and grow a truly unique reputation on LinkedIn.”
The bootcamp, starting June 8th, is designed for individuals who want to develop their own voice and strategy on the platform, rather than relying on automated solutions. Barker emphasizes the value of authentic content, humorously adding:
“p.s. bunch of testimonials below that real humans wrote after a real human taught them how to write good human LinkedIn posts 😂”
Barker encourages interested individuals to direct message him with the keyword ‘bootcamp’ to receive further details, positioning his program as a solution for those seeking to build a more impactful and authentic presence on LinkedIn.
📝 About This Content
This article is based on insights shared by Matt Barker on LinkedIn.
📅 Originally posted on May 30, 2026 | View original post on LinkedIn →