In a recent LinkedIn post, Matt Gray outlines a detailed 13-step process for aspiring entrepreneurs to build a side hustle capable of generating $15,000 per month. Gray, a recognized figure in the business and entrepreneurship space, emphasizes a strategic approach focused on clarity, value, and community building.
The foundation of Gray’s strategy begins with self-reflection and identifying areas where one can offer significant value to others. He advises individuals to pinpoint topics where they can help people achieve “massive clarity.” As Gray notes:
“Start with what you already know. Ask your friends and co-workers what you’re an expert in. You don’t need to be the world’s best. You just need to be ahead of your audience.”
Identifying Your Value Proposition
Building on this initial step, Gray stresses the importance of distilling this expertise into a clear value proposition. He explains that understanding the tangible outcomes your help provides is crucial for effective communication with potential clients.
Articulating Transformation
According to Matt Gray, if an entrepreneur cannot articulate the transformation their service offers, their customers won’t be able to grasp it either. This clarity is essential for marketing and sales efforts.
Leveraging Platforms and Content Creation
Gray then shifts to the practicalities of reaching an audience, advocating for the strategic selection of platforms where the target demographic resides. He specifically highlights LinkedIn for its professional audience and algorithm, making it an ideal space for growth-focused professionals.
Daily Value and Engagement
Consistency in content creation is another cornerstone of Gray’s framework. He recommends producing daily content that addresses the clarity you can provide, sharing insights, answering questions, and offering value. This consistent output, he argues, is more effective than striving for unattainable perfection.
Furthermore, Gray emphasizes proactive engagement. He suggests directly messaging every account that interacts with your content to understand their needs and goals. This approach is framed not as selling, but as relationship building.
“Build relationships before you need them.”
From Consultation to Community
The process moves towards offering consultations, which Gray views as invaluable market research. He advises conducting multiple consultations to identify patterns, understand client blockers, and refine the service offering.
The Power of Community
A significant element of Gray’s strategy is the creation of a community around the service. He posits that community acts as a “moat,” providing a space for clients to connect with each other, thereby increasing the perceived value and stickiness of the offering.
“Free gets them in. Value keeps them paying.”
As the business scales, Gray recommends investing in infrastructure rather than solely relying on personal hours. This includes potentially hiring coaches, implementing AI for matchmaking, and employing community managers to ensure sustainable growth.
Streamlining the Sales Funnel
Finally, Gray touches upon optimizing the sales funnel. He advises redirecting traffic from content to a website, integrating payment gateways like Stripe, and using tools like Calendly for frictionless booking. This end-to-end process is designed to make it as easy as possible for potential clients to become paying customers.
Matt Gray’s comprehensive guide offers a practical roadmap for individuals looking to monetize their expertise through a structured side hustle, emphasizing a value-driven and community-centric approach.
📝 About This Content
This article is based on insights shared by Matt Gray on LinkedIn.
📅 Originally posted on September 9, 2026 | View original post on LinkedIn →