In a recent LinkedIn post, Matt Gray discusses the pervasive issue of imposter syndrome and offers practical techniques for combating it. Gray, a founder, acknowledges that even accomplished individuals experience feelings of self-doubt and inadequacy. He emphasizes that recognizing this shared experience is the first step toward managing it effectively.
“The truth, they all do. They just learned techniques to live with it,” Gray writes, highlighting that mentors he has consulted also grapple with these feelings. He points out the significant dangers imposter syndrome poses, particularly for founders who often face solitary decision-making.
“Imposter syndrome can: • Undermine self-confidence • Hurt team culture and spirit • Make you avoid the hard decisions”
Gray notes that a staggering 76% of people have reported experiencing some form of imposter syndrome. To address this, he shares six techniques he personally employs to maintain confidence and drive.
Building a Foundation of Evidence
One of Gray’s primary strategies is the creation of an “Evidence Folder.” He explains that the human tendency to focus on negativity can exacerbate imposter syndrome. By actively compiling positive feedback, personal achievements, and significant life events, individuals can create a tangible resource to counter self-doubt.
“Building an ‘Evidence Folder’ fixed that: 1. Created a Notion Page 2. Added it to my Table of Contents to make it quick to access 3. Added all positive testimonials, wins, life events in one place 4. Referred to folder whenever I felt doubt in my mission”
As Gray illustrates, this method involves creating a dedicated digital space, such as a Notion page, to store positive affirmations and successes. This folder serves as a readily accessible reminder of one’s capabilities and accomplishments during moments of uncertainty.
Intentional Identity and Self-Comparison
Gray also advocates for the “Three Alarms Framework,” a technique designed to help individuals intentionally adopt desired identities throughout the day. This involves defining 3-4 key personas and setting reminders to embody them, thereby aligning actions with aspirations.
Furthermore, Gray stresses the importance of comparing oneself only to past versions of oneself. He argues that external benchmarks are less relevant than personal growth.
“The measuring stick of your progress should never be someone else. The only question that matters: ‘Would you from 12 months ago be proud of you and your actions today?'”
This introspective approach, according to Gray, provides a more accurate and motivating measure of progress.
Focusing on Process and Growth
Gray further advises focusing on incremental progress rather than solely on the end result. He suggests breaking down large goals into smaller, manageable steps and celebrating each milestone. This approach, he explains, builds confidence and reinforces the understanding that success is a cumulative achievement.
His sixth technique involves building systems rather than merely focusing on habits. By prioritizing the process over the outcome, Gray believes individuals can reduce the pressure associated with perfectionism.
Finally, Gray champions embracing a growth mindset, citing Carol Dweck’s work. He explains that a growth mindset views abilities as developable rather than fixed, encouraging continuous learning and personal development.
“In the fixed mindset, everything is about the outcome. If you fail or if you’re not the best, it’s all been wasted. The growth mindset allows people to value what they’re doing regardless of the outcome.”
This perspective, Gray concludes, reinforces skill stacking and encourages a commitment to ongoing personal growth.
📝 About This Content
This article is based on insights shared by Matt Gray on LinkedIn.
📅 Originally posted on February 17, 2026 | View original post on LinkedIn →