In a recent LinkedIn post, Artur Perrella Glukhovskyy dives into crucial data points for leveraging the professional networking platform effectively in 2025. Glukhovskyy, who spent weeks analyzing various metrics, shared six key takeaways designed to guide users toward significant growth on LinkedIn. His analysis emphasizes the platform’s vast audience and consistent expansion, urging users to capitalize on its potential.
Glukhovskyy highlights the sheer scale of LinkedIn’s user base, noting the significant presence in key markets. “There are 234 million LinkedIn users in the US alone,” he states, underscoring the immense opportunity within the world’s wealthiest country. He further contextualizes this by mentioning user numbers in the UK (44 million) and the Netherlands (12 million), reinforcing the idea that non-users are missing out on a vital professional network.
Understanding LinkedIn’s Growth Trajectory
The post points to LinkedIn’s sustained growth over the past five years. Glukhovskyy shares data indicating a 17.1% year-over-year increase (as of February 2025), signaling a steady climb in worldwide interest. This trend, he suggests, is a clear indicator that the platform’s importance and potential are becoming increasingly recognized globally. As Glukhovskyy puts it, this is a sign to be an “early adopter before the platform gets too crowded.”
The Crucial Role of Posting Frequency and Quality
A significant portion of Glukhovskyy’s analysis is dedicated to content strategy, particularly the impact of posting frequency and quality. He references a Buffer analysis of over 2 million posts to illustrate the correlation between posting volume and reach.
According to Glukhovskyy’s interpretation of the Buffer data:
- For sustainable audience growth, posting 2 to 5 times per week is recommended.
- To accelerate reach and engagement, aiming for 6 to 10 posts per week is advised.
- Maximizing growth, provided quality can be maintained, requires 11+ posts per week.
However, Glukhovskyy cautions that mere consistency is insufficient. He cites a study by Saywhat and TCA, emphasizing that “You can’t just consistently make average content. It dramatically underperforms.” This point is critical: the bottom 80% of posts from average creators often capture only 10% of impressions. Glukhovskyy stresses the importance of analyzing top-performing content to identify successful strategies and replicate them. “If a post gets 5x more impressions than your follower count, it’s a case study. Learn from it,” he advises.
Carousels Emerge as Top-Performing Content
Further dissecting content types, Glukhovskyy identifies carousels as the dominant format on LinkedIn. He notes that multiple sources, including Buffer and research teams led by Richard van der Blom and Chris Donnelly, confirm that carousels achieve the highest median engagement.
Glukhovskyy also provides a hierarchy of other effective content formats:
- Text combined with infographics ranks as the second-best performer.
- Text accompanied by a personal image is the third-highest performer.
He concludes that failing to utilize carousels means missing out on highly rewarding content opportunities. The overarching message from Glukhovskyy’s analysis is clear: success on LinkedIn in 2026 hinges on a strategic approach. Posting frequently, leveraging carousels, meticulously studying successful content, and crucially, ceasing the creation of average content are paramount. As Glukhovskyy summarizes, “The algorithm rewards both quality and consistency, not one or the other.” He has indicated that a part two of his insights will follow.
📝 About This Content
This article is based on insights shared by Artur Perrella Glukhovskyy on LinkedIn.
📅 Originally posted on November 17, 2025 | View original post on LinkedIn →