In a recent LinkedIn post, Michel Lieben 🧠 shares the comprehensive toolkit he utilized to achieve over 60,000 followers and drive more than $6.5 million in Annual Recurring Revenue (ARR). Lieben breaks down his strategy into five key areas: Content Ideation, Copywriting, Visuals & Design, Video Creation, and Content Planning, detailing specific tools for each stage of his content creation and growth process.
Leveraging Tools for Content Ideation and Copywriting
For ideation, Lieben 🧠 highlights the utility of Taplio, explaining how he uses its feed to identify high-performing posts within his niche. He filters for content related to “ai sales,” “outbound,” or “GTM” that has garnered significant engagement. This allows him to reverse-engineer successful structures, hooks, and calls-to-action (CTAs).
“I use their in-app feed to find outlier LinkedIn posts in my niche. You can input keywords such as: “ai sales”, “outbound” or “GTM” and then filter for posts that: include the above ‘searched’ keywords, were posted within a month ago, had 300 likes or more”
Scripe is also mentioned as a valuable tool for aggregating posts by author, providing another method to discover influential content on specific topics. In terms of copywriting, Lieben 🧠 emphasizes the critical role of Grammarly, especially as a non-native English speaker. He states that the tool is fundamental for ensuring accuracy in his writing.
“As a non-native English speaker, I make lots of spelling mistakes. I use Grammarly’s extension to correct my writing in real-time. Doesn’t sound too crazy, but this could be the most helpful application in my LinkedIn tech stack,” writes Lieben 🧠.
Claude is employed for generating hook variations, repurposing existing content, and brainstorming new content angles, showcasing a blend of AI assistance for creative refinement.
Enhancing Reach with Visuals and Video
Lieben 🧠 underscores the significant impact of visuals on LinkedIn, noting that well-designed graphics can amplify post reach by up to 10 times. His team utilizes Figma and Adobe’s suite for creating professional carousels and infographics. For those new to social media visuals, Canva is recommended as a beginner-friendly option.
Video creation is another area where Lieben 🧠 leverages technology for efficiency. OpusClip is used to automatically generate short-form videos from longer content, a process he describes as cost-effective and time-saving, with some AI-edited videos achieving over 50,000 views.
“The output isn’t as great as that of a professional editor… But it’s cost-effective. And multiple AI-edited videos got me 50,000+ views on LinkedIn (while only taking me 2 minutes to generate).”
Screen Studio is favored for creating video walkthroughs and tutorials due to its automatic zooming and focusing capabilities, enhancing the visual appeal of screen recordings. Additionally, Ezgif is used to convert short, audio-less videos into GIF files, a format Lieben 🧠 has found to perform exceptionally well in terms of reach and engagement on the platform.
Streamlining Content Planning
For content planning and organization, Notion serves as Lieben 🧠’s central hub. It’s where ideas are collected, drafted, and posts are prepared, functioning also as his content calendar. This systematic approach to planning is presented as a key factor in his growth trajectory.
“That’s the entire stack I used to go from 0 to 60,000+ followers. It’s also the tech stack I plan to get past 100,000,” Lieben 🧠 concludes, inviting further discussion on tools he might have missed.
📝 About This Content
This article is based on insights shared by Michel Lieben 🧠 on LinkedIn.
📅 Originally posted on November 6, 2025 | View original post on LinkedIn →