Michel Lieben 🧠 Details Tech Stack Behind 7-Figure LinkedIn Growth

In a recent LinkedIn post, Michel Lieben 🧠 details the comprehensive technology stack he credits for growing his audience to over 65,000 followers and driving over $7 million in Annual Recurring Revenue (ARR). The post serves as a transparent look into the tools and strategies employed to build a significant presence on the platform.

“I just crossed 65,000 followers. LinkedIn got us to $7M+ ARR.”

Michel Lieben 🧠 emphasizes that while the platform itself is powerful, the right tools are crucial for amplifying reach and impact. He breaks down his essential toolkit across several key categories: content ideation, copywriting, visuals and design, video creation, and content planning.

Leveraging AI and Data for Content Ideation

For content ideation, Michel Lieben 🧠 highlights the use of tools like Taplio and Scripe. Taplio, he explains, is instrumental in discovering high-performing content within specific niches by filtering posts based on keywords, publication date, and engagement levels. This allows him to reverse-engineer successful strategies.

As Michel Lieben 🧠 notes, Taplio helps him identify outlier posts by enabling users to filter for content that meets specific criteria:

“You can enter keywords like: ‘ai sales’, ‘outbound’ or ‘GTM’ and then filter for posts that: – contain the above ‘searched’ keywords – were published within the past month – had 300 likes or more”

Scripe is also recommended for its ability to aggregate posts by author, a feature Michel Lieben 🧠 finds useful for identifying consistently successful content creators on a given topic.

Streamlining Copywriting and Enhancing Visual Appeal

In the realm of copywriting, Michel Lieben 🧠 acknowledges the essential role of Grammarly, particularly for non-native English speakers, in ensuring error-free content. He also utilizes Claude Code, specifically its Opus model, for generating hook variations, repurposing existing content, and brainstorming new angles, benefiting from its contextual understanding of his business.

Michel Lieben 🧠 further explains the utility of Claude Code:

“I use Opus within Claude Code to generate hook variations, repurpose past content & brainstorm fresh angles. Since it has so much context on my business, it can fill in the blanks without me needing to feed it the same info over & over.”

For visual content, which he states can multiply reach up to tenfold, Michel Lieben 🧠 mentions Figma and Adobe Suite for professional design work by his team, and Canva for its beginner-friendly interface, which he used for his initial carousel posts.

Innovative Video and Planning Strategies

The post also delves into video creation tools. Michel Lieben 🧠 points to OpusClip for its AI-powered ability to generate short-form videos from longer content, noting its cost-effectiveness and the significant views some AI-edited videos have garnered. Screen Studio is favored for creating polished screen recording walkthroughs, while Ezgif is suggested for converting short, audioless videos into GIF files to potentially boost reach and engagement.

Content planning is centralized in Notion, serving as a hub for idea gathering, drafting, and scheduling posts, acting as a comprehensive content calendar.

By sharing this detailed breakdown, Michel Lieben 🧠 offers a practical blueprint for others looking to scale their presence and business impact through strategic use of digital tools on LinkedIn.