Michel Lieben 🧠 Details the Tech Stack Behind $7M ARR Agency

In a recent LinkedIn post, Michel Lieben 🧠 offers a comprehensive look at the technology stack that powers his agency, which recently achieved $7 million in Annual Recurring Revenue (ARR). Lieben 🧠 breaks down the essential tools across content creation, outbound sales, operations, inbound funnel management, sales, and finance, providing a detailed blueprint for scaling a business.

Content Engine for Lead Generation

The foundation of Lieben 🧠’s content strategy appears to be LinkedIn, which reportedly drives over 100 leads per month. He emphasizes the power of both his personal account and his team’s combined presence, noting the significant reach achieved. For content ideation and planning, Lieben 🧠 relies on a specific set of tools.

“LinkedIn drives us 100+ leads every month. This includes my account (65,000 followers) & other team members (275,000+ combined).”

According to Michel Lieben 🧠, his content engine also extends to YouTube, where he has gained over 2,000 subscribers from just 14 videos, utilizing tools like Tella for creation and vidIQ for discovery. Furthermore, the agency publishes two articles weekly, drawing over 100,000 visitors quarterly, with SEO playing a crucial role. Lieben 🧠 highlights the use of custom-built tools and programmatic pages, supported by Ahrefs for keyword research.

Powering Outbound with a Robust System

For their outbound efforts, which serve over 80 B2B clients, Michel Lieben 🧠 states that their entire engine is powered by Clay. This platform is used for crucial tasks such as prospect research, data enrichment, personalization, workflow automation, and signal-based targeting. The agency further augments this with specialized tools for AI agents, sales engagement, lead sourcing, contact data acquisition, and intent-based retargeting.

“Our entire outbound engine is powered by Clay for: Prospect research, Enrichment, Personalization, Workflow automation, Signal-based targeting.”

Operational Efficiency and Inbound Funnel

With a team of 35 full-time employees and approximately 12 fractional freelancers, operational efficiency is key. Michel Lieben 🧠 details the use of Airtable, Notion, and Supabase for internal databases and documentation, alongside n8n and Claude Code for internal automations. Communication is managed through Slack and Google Meet.

On the inbound front, the agency books around 100 qualified B2B meetings monthly. Lieben 🧠 outlines the use of Webflow for website hosting, GA4 and Wistia for analytics, and Default for lead routing. For re-engagement, tools like Kondo for LinkedIn DMs and Customer.io for email marketing are employed.

Sales and Finance Stacks

Michel Lieben 🧠 also shed light on the sales and finance stacks that support the agency’s growth. The sales stack includes Attio for CRM, Attention for AI meeting notes, and Qwilr for proposals, with Hyperline slated for integration for billing. The finance operations are managed using Ramp for expense and treasury management, and a combination of Stripe, Wise, and Revolut for billing and banking.

“We closed +$750,000 in new ARR last month. We use: Attio (CRM), Attention (AI meeting notes), Qwilr (proposals)”

By detailing this extensive list of tools, Michel Lieben 🧠 provides valuable insights into the operational infrastructure required to scale a successful agency, emphasizing the strategic selection of technology to drive lead generation, client service, and overall business growth.